Digital Sales Training Blog

DM Training Blog

No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.

Digital Media Training

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sales | Sales Tips | Sales Training | Sales Management

3 Tips to Help Managers Coach Sellers More Effectively

By: Digital Media Training
January 13th, 2017

Managing a sales team can be challenging.

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sales | Sales Training | Sales Management | sales performance

3 Ways to Polish Your Sales Performance with an End-of-the-Year Evaluation

By: Digital Media Training
December 29th, 2016

The end of a year can conjure up positive connotations of new goals and resolutions, but it can also trigger lots of deep introspection and regret.

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3 Questions to Ask Before Investing in Sales Training

3 Questions to Ask Before Investing in Sales Training

The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.

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Digital Media Landscape | programmatic

Q&A with Domenic Venuto, The Weather Company

By: Digital Media Training
December 22nd, 2015

Let's get to know Domenic: As general manager for The Weather Company's Consumer Division, Domenic Venuto is responsible for leading the company's consumer weather products across all digital platforms as well as building Weather's location-based products, capabilities, activation, and analytics.

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Digital Media Landscape | Sales Training | business | design tips

5 Secrets to a Successfully Designed Powerpoint Presentation

By: Digital Media Training
November 3rd, 2015

When designing a PowerPoint presentation, you must consider a variety of factors like: your audience, the purpose of the presentation, the information being presented, and just as importantly, how it's designed.

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Digital Media Landscape | Sales Tips | programmatic | Q and A series

Programmatic Advertising Q&A with Keith Gooberman

By: Digital Media Training
December 4th, 2014

An exclusive interview with Keith Gooberman, CEO and founder of Programmatic Mechanics, to help you understand and gain more insight into programmatic advertising.

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Digital Media Landscape | advertising | programmatic

What is Programmatic Advertising? - A Primer

By: Digital Media Training
December 2nd, 2014

Programmatic advertising is the process of using software to buy and sell digital ads, including display ads, video ads, Facebook Exchange ads, and mobile ads. It can also be used to monitor data in real-time, and make adjustments on the fly—a process that’s very different than traditional ad campaigns, in which it takes longer to see the effects and make appropriate adjustments in response to that data. The process One type of programmatic ad buying is called real-time bidding; it involves ad auctions taking place in real time. However, there are other types of programmatic ad buying as well. For example, “programmatic direct” is another type of programmatic ad buying in which buyers can purchase a specific number of ad impressions in advance, and choose which sites the ads will appear on. “Premium programmatic” involves buying ads on particularly desirable sites, while paying a higher cost-per-thousand rate. These brands are interested in having ads appear on very specific websites or sections of publication. The programmatic advertising process is entirely automated, so it’s more efficient to sell and buy ads than it is for sellers to interact with buyers directly.  However, programmatic advertising is used almost entirely for digital ads. Television ads and other traditional media can be sold programmatically, but this is still new to the traditional media side. Programmatic ad campaigns also don’t necessarily help buyers who switch from one type of device to another. Despite these limitations, programmatic ads simplify and speed up the process of selling digital ads online, and cut down the cost as well. This is part of a larger trend where machines provide assistance with some of the grunt work.

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