Digital Sales Training Blog

Our phones dominate our lives. Social media dominates our phones. Algorithms dominate social media. Therefore according to the transverse property, algorithms are an important part of your life, and an even more important part of your business. A great social media strategy should be at the core of any brand and business, and knowledge of algorithms is key to this strategy.

LinkedIn has firmly established itself as THE go-to social networking site for professionals of all ages and industries. It's clearly a great resource, but sellers are only scratching the surface when it comes to utilizing LinkedIn's full potential. Using LinkedIn to your advantage as a seller involves more than simply connecting with colleagues, acquaintances, and potential prospects. It’s more intricate than just shooting out messages in the same way you’d use email. It's about cultivating a carefully curated digital presence to further your expertise and your company's mission. B2B social selling is the art of leveraging personal and professional branding to surround yourself with a network of the kind of people and businesses you want to work with. How should you be using LinkedIn as a selling resource? We've identified 5 simple steps to streamline your B2B social selling presence on LinkedIn so you can more efficiently prospect and start turning your friends and followers into lifelong customers. Think of it as cracking the code for an elevated (and more popular) LinkedIn presence.

Winning isn’t everything. It’s the only thing. Winners never quit, and quitters never win. If you’re not first, you’re last. In about 0.48 seconds Google found me “about” 86,800,000 results for “quotes about winning”. Odds are most of you didn’t need the help of Google to recall these familiar quotes, most of them are deeply ingrained in our ambitious psyches. The concept of winning is so heavily discussed because we compete for nearly everything in our lives; whether it be against our competitors, co-workers, or even ourselves.

Pardon the pun, but sales and marketing often function like oil and water. But why? In a lot of cases, these two departments are rarely in sync, often operating under different strategies, KPI’s (key performance indicators), and a different understanding of the customer profile and buyer persona. If we look at this recent survey it shows “51 percent of marketers are not satisfied with the level of communication between the teams and 53 percent of sales professionals are not pleased with marketing’s support.” This may also be why 90% of the content created for sales by marketing is never used by sales. These challenges stem from miscommunication and conflicting goals between the two teams.

A sale is in many ways a performance. There are lines to rehearse (sales pitch), costumes worn (your best business wear), and even a stage (the meeting room or the phone). All of this builds up to the big performance. But what is the end goal of any performance? What makes it truly compelling?

If you are a serious salesperson, you would never attempt to wing a sales pitch with no prior knowledge. Gathering as much information as possible before any sale is a vital ingredient to success. Are you gathering a sufficient amount of information to take your sales journey to the next level? Efficient information gathering will not only make you the smartest person in the conference room, it will generate a better relationship with prospects, leveraging a faster sale. It will help you position yourself and your product as the smartest solution to the client’s specific problem. Excellent research allows you to modify how you position your product/service so you can more precisely tailor your message to the client’s exact requirements.