Digital Sales Training Blog

DM Training Blog

No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.

Jennifer Clark

Jennifer Clark is a senior International Studies student at Fordham University and a Content Marketing & Social Media Intern with DMTraining. Prior to joining the DMTraining team, Jennifer helped various start-ups market themselves on and off campus. This summer, she hopes to add value to DMTraining by assisting clients with digital media education, using her status as an industry newcomer to her advantage. Outside of work, Jennifer enjoys creative writing, making art, and petting every dog she comes across.

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Digital Media Landscape | social media

A Guide to Using Social Media Algorithms to Your Advantage

By: Jennifer Clark
May 10th, 2018

Our phones dominate our lives. Social media dominates our phones. Algorithms dominate social media. Therefore according to the transverse property, algorithms are an important part of your life, and an even more important part of your business. A great social media strategy should be at the core of any brand and business, and knowledge of algorithms is key to this strategy.

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Digital Media Landscape | Sales Tips

How to Use LinkedIn for B2B Social Selling

By: Jennifer Clark
February 22nd, 2018

LinkedIn has firmly established itself as THE go-to social networking site for professionals of all ages and industries. It's clearly a great resource, but sellers are only scratching the surface when it comes to utilizing LinkedIn's full potential. Using LinkedIn to your advantage as a seller involves more than simply connecting with colleagues, acquaintances, and potential prospects. It’s more intricate than just shooting out messages in the same way you’d use email. It's about cultivating a carefully curated digital presence to further your expertise and your company's mission. B2B social selling is the art of leveraging personal and professional branding to surround yourself with a network of the kind of people and businesses you want to work with. How should you be using LinkedIn as a selling resource? We've identified 5 simple steps to streamline your B2B social selling presence on LinkedIn so you can more efficiently prospect and start turning your friends and followers into lifelong customers. Think of it as cracking the code for an elevated (and more popular) LinkedIn presence. 

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3 Questions to Ask Before Investing in Sales Training

3 Questions to Ask Before Investing in Sales Training

The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.

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Sales Training

What Good VS. Bad Team Competition Looks Like

By: Jennifer Clark
January 11th, 2018

Winning isn’t everything. It’s the only thing. Winners never quit, and quitters never win. If you’re not first, you’re last.  In about 0.48 seconds Google found me “about” 86,800,000 results for “quotes about winning”. Odds are most of you didn’t need the help of Google to recall these familiar quotes, most of them are deeply ingrained in our ambitious psyches. The concept of winning is so heavily discussed because we compete for nearly everything in our lives; whether it be against our competitors, co-workers, or even ourselves.

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Sales Tips | Sales Training

4 Ideas to Spark More Effective Collaboration Between Sales & Marketing

By: Jennifer Clark
December 29th, 2017

Pardon the pun, but sales and marketing often function like oil and water. But why? In a lot of cases, these two departments are rarely in sync, often operating under different strategies, KPI’s (key performance indicators), and a different understanding of the customer profile and buyer persona. If we look at this recent survey it shows “51 percent of marketers are not satisfied with the level of communication between the teams and 53 percent of sales professionals are not pleased with marketing’s support.” This may also be why 90% of the content created for sales by marketing is never used by sales. These challenges stem from miscommunication and conflicting goals between the two teams.

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Sales Training

9 of the Best Sales & Marketing Books to Give You a Fresh Perspective on Your Business

By: Jennifer Clark
December 7th, 2017

With Thanksgiving over and the radio already overflowing with carols, the holiday season is in full swing. While shopping for all of your friends and loved ones, put some time aside to treat yourself to a special something. A book is one of the best gifts you could possibly give yourself. 

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Sales Tips | Sales Meetings

How to Sell with Emotions to Win Over These Type of Customers

By: Jennifer Clark
November 17th, 2017

A sale is in many ways a performance. There are lines to rehearse (sales pitch), costumes worn (your best business wear), and even a stage (the meeting room or the phone). All of this builds up to the big performance. But what is the end goal of any performance? What makes it truly compelling?

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