DM Training Blog
No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.
Winning isn’t everything. It’s the only thing. Winners never quit, and quitters never win. If you’re not first, you’re last. In about 0.48 seconds Google found me “about” 86,800,000 results for “quotes about winning”. Odds are most of you didn’t need the help of Google to recall these familiar quotes, most of them are deeply ingrained in our ambitious psyches. The concept of winning is so heavily discussed because we compete for nearly everything in our lives; whether it be against our competitors, co-workers, or even ourselves.
Pardon the pun, but sales and marketing often function like oil and water. But why? In a lot of cases, these two departments are rarely in sync, often operating under different strategies, KPI’s (key performance indicators), and a different understanding of the customer profile and buyer persona. If we look at this recent survey it shows “51 percent of marketers are not satisfied with the level of communication between the teams and 53 percent of sales professionals are not pleased with marketing’s support.” This may also be why 90% of the content created for sales by marketing is never used by sales. These challenges stem from miscommunication and conflicting goals between the two teams.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
With Thanksgiving over and the radio already overflowing with carols, the holiday season is in full swing. While shopping for all of your friends and loved ones, put some time aside to treat yourself to a special something. A book is one of the best gifts you could possibly give yourself.
A sale is in many ways a performance. There are lines to rehearse (sales pitch), costumes worn (your best business wear), and even a stage (the meeting room or the phone). All of this builds up to the big performance. But what is the end goal of any performance? What makes it truly compelling?
If you are a serious salesperson, you would never attempt to wing a sales pitch with no prior knowledge. Gathering as much information as possible before any sale is a vital ingredient to success. Are you gathering a sufficient amount of information to take your sales journey to the next level? Efficient information gathering will not only make you the smartest person in the conference room, it will generate a better relationship with prospects, leveraging a faster sale. It will help you position yourself and your product as the smartest solution to the client’s specific problem. Excellent research allows you to modify how you position your product/service so you can more precisely tailor your message to the client’s exact requirements.
Digital publishing has endured massive change over the past decade, but the disruptive innovation is far from over. Educating yourself about the future technology poised to dramatically alter the digital publishing industry is the best way to position yourself at the forefront of the next digital revolution. In this post we’ve broken down the three biggest innovations set to turn your industry on its head; virtual reality, voice interface, and machine learning. Ready to make the leap from linear to digital? Download our guide for making a successful transition here.