Digital media, specifically video and mobile, are changing the way we consume content, advertise to users and sell advertising to brands and agencies. This means new challenges to face, but it also means new opportunities to explore. Media sellers must work towards expanding their knowledge and increasing their understanding of both video and mobile in order to help clients gain a competitive advantage. What do you need to know and how can you apply this information to your day-to-day client conversations? Let’s start with the basics:
If you’re part of a sales organization, then you’ve probably either asked or answered: “Why did we lose the deal?”
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
In the world of sales, what exactly does “creating value” mean and why is it important? It’s the process of providing something that’s quite tangible and does one or more of the following:
What does it mean to improve?
If you were selling advertising a few years ago, you were living in a much simpler world.