Digital Sales Training Blog

DM Training Blog

No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.

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Digital Media Landscape | selling right | advertiser goals

Do You Know When You Are "Selling Wrong?"

By: Molly D Protosow
November 6th, 2013

A key sales consideration to think about when a deal is pending is to assess: what is needed to land the deal, satisfy the customer, and then get the renewal? Or, should we pass given all the works that’s needed to make this deal a success? Just because you have the signed agreement doesn’t really mean that you’ve “sold it right.” In fact, “selling wrong” is the penalty for winning a campaign you can’t properly service. There are 3 questions that we need to ask at the beginning of every sale in order to drive the “right” kind of digital sale: Who are you trying to reach? What are you trying to accomplish? How will you measure success?

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