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Digital Media Landscape | Sales Tips | advertising | agency's story | presentation skills
By:
Steve Bookbinder
July 18th, 2013
1. Start with a Great Target List If you observe veteran search marketing salespeople, you will see that they receive inbound calls and email inquiries quite frequently from potentially ready-to-buy advertisers. Unfortunately, half of the calls will be less than optimal, not considered to be real prospects... but the other half will be first class opportunities.
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