According to Salesforce, 61% of organizations engaged in social selling report a positive impact on revenue growth. Increasingly, B2B customers want to gather information online about potential partners before making a buying decision. Business leaders agree that digital can provide the opportunity for disruption as sellers are able to reach customers directly, but knowing how to drive digital growth remains a challenge for many businesses.

Are you prepared for digital transformation? Last month, we covered why it’s vital for salespeople to stay open to learning in order to leverage the benefits of digital. Today, we're going to help you take the next step in your digital transformation by focusing on 3 things you can do to improve your social selling status.

Our phones dominate our lives. Social media dominates our phones. Algorithms dominate social media. Therefore according to the transverse property, algorithms are an important part of your life, and an even more important part of your business. A great social media strategy should be at the core of any brand and business, and knowledge of algorithms is key to this strategy.

As we discussed earlier this month, digital transformation is opening the door for increased transparency and improved collaboration. As businesses rethink their approach to organization and communication, it is essential for salespeople to adopt a strategy of lifelong learning.

Over the last decade, technological advances have accelerated Digital Transformation in the business world. According to one digital expert, “a decade ago companies were mainly focused on data mining, search technology, and virtual collaboration. Today, executives are directing their energy toward artificial intelligence, machine learning, and the Internet of Things.” Businesses are on the path to digital transformation but have a ways to go. 63% of businesses plan to improve the ‘online customer experience’ this year, but only 26% of organizations are ‘completely ready’ to execute digital strategies. (Accenture Digital) So, what does digital transformation mean for sales? Two key benefits of digital transformation for salespeople are (1) a new level of transparency and (2) easier collaboration. Let’s take a look at how sales managers, salespeople and clients can leverage these benefits.

LinkedIn has firmly established itself as THE go-to social networking site for professionals of all ages and industries. It's clearly a great resource, but sellers are only scratching the surface when it comes to utilizing LinkedIn's full potential. Using LinkedIn to your advantage as a seller involves more than simply connecting with colleagues, acquaintances, and potential prospects. It’s more intricate than just shooting out messages in the same way you’d use email. It's about cultivating a carefully curated digital presence to further your expertise and your company's mission. B2B social selling is the art of leveraging personal and professional branding to surround yourself with a network of the kind of people and businesses you want to work with. How should you be using LinkedIn as a selling resource? We've identified 5 simple steps to streamline your B2B social selling presence on LinkedIn so you can more efficiently prospect and start turning your friends and followers into lifelong customers. Think of it as cracking the code for an elevated (and more popular) LinkedIn presence.