media | broadcast | television | integrated sales | Digital Media Landscape | advertising
By Buff Parham In a slow growth/no growth ad spending environment, we have seen more and more social media companies attempting to divert ad dollars from “legacy” media including television and radio. Of late, Facebook for example, has all but declared a holy war against network television. So it’s game on as Facebook, Twitter, Tumbler, and now Instagram challenge the ad spending status quo.
media buying | media planning | media | Digital Media Landscape | conversion
So, You Want To Sell Digital Media?
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
media buying | media planning | media | Digital Media Landscape | Sales Tips | Sales Training | consumer behavior | marketing | marketing strategy | over-targeting | buying
Calling all media buyers who are tempted to apply a severe demo-targeting requirement to their next buy, is described by media sellers as "targeting to death." Can you achieve your goals without micro-managing the targeting requirements? From a high level, targeting on a publisher site may appear to be the safest choice. But, in actual practice, it may work against your own best interest.
