Missed the first few posts in this series? Read Does Sales Training Really Work? and Getting Started with an ROI Based Approach to Sales Training Being accurate about the “return" is even more important than being accurate about the “investment.” More than likely, you’ve kept careful track of how much time, effort, and money went into training everyone for this new market environment. Corporate finance probably also has ascertained the overall expense of the undertaking. In order to be fair to all parties, measuring the return demands the same kind of rigor. It’s tempting to assign revenue that may be “borderline”, but it’s also counterproductive. For the same reason that “miscounting” golf strokes doesn’t work—no one really gets better by overstating the results of his/her efforts. So rather than “enhancing” the results, let’s go with a sober clear-eyed analysis of what can be attributed to the undertaking. There will always be room for improvement in the next cycle!
sales | Sales Training | ROI
Does sales training really work?
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
