An exclusive interview with Keith Gooberman, CEO and founder of Programmatic Mechanics, to help you understand and gain more insight into programmatic advertising.
Programmatic advertising is the process of using software to buy and sell digital ads, including display ads, video ads, Facebook Exchange ads, and mobile ads. It can also be used to monitor data in real-time, and make adjustments on the fly—a process that’s very different than traditional ad campaigns, in which it takes longer to see the effects and make appropriate adjustments in response to that data. The process One type of programmatic ad buying is called real-time bidding; it involves ad auctions taking place in real time. However, there are other types of programmatic ad buying as well. For example, “programmatic direct” is another type of programmatic ad buying in which buyers can purchase a specific number of ad impressions in advance, and choose which sites the ads will appear on. “Premium programmatic” involves buying ads on particularly desirable sites, while paying a higher cost-per-thousand rate. These brands are interested in having ads appear on very specific websites or sections of publication. The programmatic advertising process is entirely automated, so it’s more efficient to sell and buy ads than it is for sellers to interact with buyers directly. However, programmatic advertising is used almost entirely for digital ads. Television ads and other traditional media can be sold programmatically, but this is still new to the traditional media side. Programmatic ad campaigns also don’t necessarily help buyers who switch from one type of device to another. Despite these limitations, programmatic ads simplify and speed up the process of selling digital ads online, and cut down the cost as well. This is part of a larger trend where machines provide assistance with some of the grunt work.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
Your website has likely been updated or redesigned dozens of times since the mid 1990s, and hopefully your search engine optimization strategy has evolved with the times. If you’re still using the same tips and tricks that worked like a charm back when search engines first started cataloging the web, you’re doing it wrong. Here’s a quick rundown of the new trends in search engine optimization—and what you should be doing differently. Quality Over Quantity Back in the day, websites would try to generate as many incoming links as possible to increase their SEO clout. In fact, some businesses even paid cold hard cash to get listed in link directories, or paid for backlinks coming from obscure sites. Google soon caught on to the shenanigans, though, and even created a penalty box to stop these bad behaviors. That’s because the search engine behemoth’s goal is to provide the best results possible for its users—rather than being beholden to the businesses that are tricky enough to make it appear as though their site’s relevance and value is greater than it actually is. Anyone who is paying money for links had better wise up. Quality over quantity is the name of the game, so if you want to work on link building for your business, try to get links from sites you’re proud to be associated with, and that are highly relevant to the topics you’re covering. If you’ve built up sketchy backlinks in the past, don’t worry—all hope is not lost. Simply log into Google Webmaster Tools, and consider disavowing the really sketchy ones.
Mobile devices are ubiquitous, and their use is rising. According to the Pew Research Center, 90 percent of American adults own a cell phone, and 58 percent of American adults have a smartphone. Consumers spend 60 percent of their internet time on mobile devices, and the numbers continue to rise. Therefore, incorporating mobile advertising in a traditional media campaign can definitely give you an edge.
As the landscape of selling advances at a rapid pace, you need to stay up-to-date with emerging tools, technologies and trends in your industry as well as new developments in the sales profession, in general. Social networking is a necessity in today’s sales culture. Why? Because networking in this way is a cost-effective approach to communicating in our fast-paced society. Utilizing social media as a sales tool has become a great approach to creating and building relationships as well as sharing relevant content to position yourself as a leader and credible resource to your peers. As a salesperson, you may face a lot of pressure to succeed through social selling. Today, we’ve put together a few simple tips that will help you identify what your “social selling style” is and how to enhance your professional social media presence. Here are 5 steps to get you started today:
In today’s consumer-driven world, people flock to their mobile phones, or other electronic devices such as tablets or laptops to communicate with people, search for the latest products or services, and then purchase them with a click of a button in merely seconds. Shopping online isn’t just a phase; it’s a development that has gotten the world to depend on technology for basic necessities like checking the balance of their bank account, to grocery shopping. Yet what is most surprising when it comes to this technological advancement is the fact that people aren’t necessarily going to the store website to purchase these products or services. Rather, they are viewing and buying these products/services through advertisements promoted on social media networks. Facebook, Twitter, Tumblr, LinkedIn, Pinterest, Instagram and Vine are all social media networks you’ve probably already heard about and you may even be using these sites for your own purposes. But have you heard of the recently emerging social media marketing sites and services that companies are using to gain greater visibility into their target audience and make their marketing efforts seamless?