In today’s consumer-driven world, people flock to their mobile phones, or other electronic devices such as tablets or laptops to communicate with people, search for the latest products or services, and then purchase them with a click of a button in merely seconds. Shopping online isn’t just a phase; it’s a development that has gotten the world to depend on technology for basic necessities like checking the balance of their bank account, to grocery shopping. Yet what is most surprising when it comes to this technological advancement is the fact that people aren’t necessarily going to the store website to purchase these products or services. Rather, they are viewing and buying these products/services through advertisements promoted on social media networks. Facebook, Twitter, Tumblr, LinkedIn, Pinterest, Instagram and Vine are all social media networks you’ve probably already heard about and you may even be using these sites for your own purposes. But have you heard of the recently emerging social media marketing sites and services that companies are using to gain greater visibility into their target audience and make their marketing efforts seamless?