Have you ever wondered why your office building was painted the color that it was?
Or why you prefer seeing certain colors at different times during the day?
Has your favorite color changed over the years?
There's a whole branding strategy behind the color concept. Choosing the right color for your brand can affect its positioning and evoke certain emotions from the consumer. Marketers have been using these color insights for many years.
Blue is said to promote a sense of serenity and productivity. Thus, many corporations opt to use this as one of the primary colors for their brand.
Red has been shown to increase appetite and intensify emotions. Keep this in mind the next time you give a sales pitch or a proposal. Visuals have long-term implications and can produce different conversion rates.
Molly DePasquale is the Manager of Operations and Sales Training Strategist for DMTraining. She manages the day-to-day business and training operations while helping research and develop new training programs as well as refreshing signature programs to reflect the newest sales trends, technology, and best practices. Molly utilizes her wide-range of skills to create sales and marketing assets focused on delivering value to DMT’s clients. Molly has a passion for learning and leveraging new knowledge and experiences. Outside of DMTraining, Molly is a hard core Pittsburgh sports fan, enjoys staying active by running and golfing, and unwinds by reading and playing the piano.