How to Track Your Tweets With Analytics Blog Feature
Steve Bookbinder

By: Steve Bookbinder on July 2nd, 2013

Print/Save as PDF

How to Track Your Tweets With Analytics

Digital Media Landscape | Sales Tips | marketing strategy | Analytics

Tweets are being posted every second, an article by The Washington Post reported that Twitter is now seeing over 200 million active users send 400 million tweets per day. Wow, that's a lot of tweeting! But how do you track something that happens so instantaneously? With analytics, of course.

What exactly is a Tweet? What's the purpose? If you think about it in a traditional sense, it's actually like a headline or marketing message that you might see on a billboard, sign, and/or commercial. It's condensed into 140 characters or less. Pretty cool, right? But the big question is: how do marketers and advertisers track who has seen, clicked, or engaged with your content?

Below, we've compiled three awesome resources that will help you easily measure, monitor and multiply your Twitter reach!



Twitter Analytics ( Free )

This is a free analytics tool provided by Twitter. It allows you to see the number of mentions, clicks, follows, and unfollow’s you've had over a period of time. One of the best tools for seeing immediate results is the ‘Clicks’ option, which allows you to see the tweets that have been receiving the most attention.

To get to this secret spot, follow these directions below:

Go to your Profile Page > Click the Dropdown (top right corner) > Twitter Ads > Sign in > Go to ‘Analytics’ Dropdown > Click ‘ Timeline Activity ’.


HubSpot ( Paid Service )


HubSpot is a subscription based service that is, in simple terms, an inbound marketing machine. They provide an amazing user interface for your business, which allows you to track everything from industry trends and keywords to the competitive landscape and all your social media feeds. HubSpot also offers many other tools that were built to drive traffic to your website; landing pages, blog management, social media manager, workflows, contact forms, call-to-actions and helpful marketing tutorials.


TweetDeck ( Free )


If Twitter Analytics didn't pique your curiosity, then TweetDeck sure will. This is a desktop application, available for both Mac and PC users. TweetDeck's user-friendly interface consists of a series of customizable columns, which can be set up to display your Twitter
timeline, mentions, direct messages, lists, trends, favorites, search results, hashtags, or all tweets by or to a single user. And guess what? It supports URL shortening that can be done on-the-fly as well as allows you to either Tweet now or schedule your Tweet for later.

What are you using to track your tweets? We'd love to hear from you, please share your stories!


About Steve Bookbinder

Steve Bookbinder is the CEO and sales expert at DMTraining. He has delivered more than 5,000 workshops and speeches to clients all over the world and has trained, coached, and managed more than 50,000 salespeople and managers. Steve continuously refreshes his training content to reflect his latest first-hand observations of salespeople across industries and regions. Through him, participants in his workshops and coaching sessions learn the best practices of today’s most successful sellers and managers across industries. Steve understands that sales is a competitive game. To outperform competitors and our own personal best results, we need to out-prospect, out-qualify, out-present and out-negotiate everyone else, not merely know how to sell. Through his specialty programs in Pipeline Management, Personal Marketing, Great First Meetings, 2nd-level Questioning, Sales Negotiating, and Sales Coaching, Steve trains sales teams to master the skills they need to overcome the challenges they face in today’s world… and keep improving results year over year.

  • Connect with Steve Bookbinder