How to Track Your Tweets With Analytics

Tweets are being posted every second, an article by The Washington Post reported that Twitter is now seeing over 200 million active users send 400 million tweets per day. Wow, that's a lot of tweeting! But how do you track something that happens so instantaneously? With analytics, of course.

What exactly is a Tweet? What's the purpose? If you think about it in a traditional sense, it's actually like a headline or marketing message that you might see on a billboard, sign, and/or commercial. It's condensed into 140 characters or less. Pretty cool, right? But the big question is: how do marketers and advertisers track who has seen, clicked, or engaged with your content?

Below, we've compiled three awesome resources that will help you easily measure, monitor and multiply your Twitter reach!

Twitter Analytics ( Free )

This is a free analytics tool provided by Twitter. It allows you to see the number of mentions, clicks, follows, and unfollow’s you've had over a period of time. One of the best tools for seeing immediate results is the ‘Clicks’ option, which allows you to see the tweets that have been receiving the most attention.

To get to this secret spot, follow these directions below:

Go to your Profile Page > Click the Dropdown (top right corner) > Twitter Ads > Sign in > Go to ‘Analytics’ Dropdown > Click ‘ Timeline Activity ’.

HubSpot ( Paid Service )

HubSpot is a subscription based service that is, in simple terms, an inbound marketing machine. They provide an amazing user interface for your business, which allows you to track everything from industry trends and keywords to the competitive landscape and all your social media feeds. HubSpot also offers many other tools that were built to drive traffic to your website; landing pages, blog management, social media manager, workflows, contact forms, call-to-actions and helpful marketing tutorials.

TweetDeck ( Free )

What are you using to track your tweets? We'd love to hear from you, please share your stories!