4 Best Content Strategies For Engaging A Multimedia Audience
As marketers in today’s fast paced and technologically-savvy society, we must stay in-tune and up-to-date on the constantly changing digital marketing landscape. We must make sure we take the right steps in appealing to, engaging, and converting our audience, because ultimately, we want happy customers and brand advocates.
To do this, one of the main things to keep in mind when determining a strategy for content engagement across various media channels is: everyone searches for and consumes information differently.
Four things to consider:
1. Mobile Friendly
First and foremost, is your content and company website easy to read and navigate on mobile devices? According to SocialMediaExaminer.com, 139 million (53%) of Americans own a Smartphone. And what’s everyone doing on their Smartphone? Looking for content! Always keep your target audience in sight. What are they most likely searching for when they are on-the-go? Do you have content that will address these needs? Could you address this by creating an App? Do your videos play across all devices?
2. Short and Sweet
Whether it’s a blog post, video, podcast, email, LinkedIn post, etc…we must aim to create content that is valuable, but also, content that is concise and to the point. Unfortunately, very few people will take the time to read a post that’s longer than 600 words, and that’s even pushing it! Remember to stay focused, use bullet points or lists when necessary, use imagery and always include an additional call-to-action in order to give your audience another chance to educate themselves on the topic as well as move them further down the buying funnel.
3. Visually Pleasing
Along with having mobile friendly content and keeping your message succinct. Graphics and imagery are an important part of any marketing campaign because it helps tell the story. As they say, pictures are worth a 1,000 words. And this may ring true now more than ever. Visual images not only help us tell our story to the world, but images give us another opportunity to create a marketing vehicle for our message and with our branding. Done right, think of all the places your image could be used, reused and distributed!
4. News to Use
Give your audience content they want. What are their current challenges? What problems are they trying to solve? Your content should address and answer these needs/challenges. By creating content that does this, it will position you and your company as a valuable resource and content expert. To extend your marketing reach, make it easy for your audience to share your content. You can do this by incorporating social sharing links on all of your marketing material.
And finally, something I’ve learned from our friends at HubSpot, is that as marketers, we should always be TESTING, TESTING, and TESTING some more. If you create something and it doesn’t quite get the results you need or want, then try something new! Exploring and experimenting with different marketing techniques and strategies is the only way to learn.
About Molly D Protosow
Molly Protosow is the COO and Training Strategist for DMTraining. She manages the day-to-day business and training operations while helping research and develop new training programs as well as refreshing signature programs to reflect the newest sales trends, technology, and best practices. Molly utilizes her wide-range of skills to create sales and marketing assets focused on delivering value to DMT’s clients. Molly has a passion for learning and leveraging new knowledge and experiences. Outside of DMTraining, Molly is a hard core Pittsburgh sports fan, enjoys staying active by running and golfing, and unwinds by reading and playing the piano.