5 Signs That Your Company Should Invest In Sales Training Blog Feature
Molly D Protosow

By: Molly D Protosow on August 23rd, 2013

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5 Signs That Your Company Should Invest In Sales Training

Sales Training | sales managers | high performing salespeople

Fotolia_52287511_Subscription_Monthly_MInvesting in sales training can result in a 50% higher net sales per employee and about 40% higher gross profits, according to the American Society for Training and Development. If you haven’t considered investing in training read the next 4 signs for indicators that this practice can develop your company’s sales. 

Your outreach is limited With sales training you can expand your customer or client reach by learning sales skill best practices like: how to prospect for new business, forecast sales, qualify, negotiate, and managing accounts; among other things.  Practicing these skills on a regular basis will help your company grow. In addition, delegating the training to an outside professional can add a fresh perspective toward your company’s current skills and processes. The outside trainer is a valuable asset for strategizing future sales opportunities and will help your company explore alternative options and new ideas to implement.

Your sales approach is limited Relying on “tried and true” sales methods may be familiar and dependable, but think of how your sales could improve by implementing newer, more recent techniques and technologies. With the right sales training, your team could go from good to great.  To expand your sales approach, training can prove to be valuable by teaching sellers to practice and understand more about how the sales cycle works, selling to technical experts and time management skills. Furthermore, a professional trainer may have “insider” information that they can use to help your company analyze industry trends and position against the competition.

You are not as digital as your competitors Today’s digital age calls for the constant need to stay up-to-date with the current media and advertising landscape, which includes social media, video, search engine optimization, online advertising, mobile marketing, and so much more.  It’s important for your company to be conscious of where your competitors stand and how to match up. Implementing training gives you the opportunity to learn about current trends and digital best practices. Training should been seen as a valuable resource, and often makes all of the difference when it comes down to decision time.  Don’t miss out on a sales opportunity because your competitors were more digitally savvy.

Your employees are disengaged What does your seller’s typical sales day look like? Do they do the same mundane sales tasks day in and day out? Stop your employees from disengaging and start training them to change the status quo.  Sales training will provide your staff with new ways to conduct sales.  In taking a specialized approach, training can be customized for your company’s specific staff needs and is a great way to improve the sale of new products or services as well as act as an information refresher and skill reinforcement. 

You have a new vision for the company Perhaps your company is looking to revamp its content or product, partnering with another company or wants to develop on a particular area.  Whatever this “new vision” is, training can provide the communication vehicle to promote and educate others about your company’s new mission approach or product.

Watch out for these signs and consider investing in sales training.

The topics mentioned in this post are courses taught by Digital Media Training.  If you are interested in learning more about our courses please visit our contact page or let us know in our comment box below.



About Molly D Protosow

Molly Protosow is the COO and Training Strategist for DMTraining. She manages the day-to-day business and training operations while helping research and develop new training programs as well as refreshing signature programs to reflect the newest sales trends, technology, and best practices. Molly utilizes her wide-range of skills to create sales and marketing assets focused on delivering value to DMT’s clients. Molly has a passion for learning and leveraging new knowledge and experiences. Outside of DMTraining, Molly is a hard core Pittsburgh sports fan, enjoys staying active by running and golfing, and unwinds by reading and playing the piano.

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