DM Training Blog
No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.
Many media sellers are now faced with the task of selling multiple platforms as opposed to just one. Even though they may have been hired and/or trained to sell just the original one, their respective companies are responding to advertiser demands for multiple ways to reach their customers. Salespeople must adapt to this new environment rapidly if they are to remain contributing members of their organizations. But how?
Read about how to start transitioning to digital ad sales here.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
Today’s media sellers, regardless of their legacy medium, need to reinvent themselves into “Integrated Sellers.” What I mean by this is that even if you are selling newspaper advertising for a tiny community where the demographics suggest no one is using a computer, you are still selling an integrated campaign. Why? Because enough people are going online in every community that to believe your community is an exception is an unsafe bet. There are street people in 3rd world countries that are online. Think of the last place on Earth to go digital. Guess what? Lots of those people are already signed-up for Facebook and you may be unintentionally emailing them even as we speak.