Digital Sales Training Blog

DM Training Blog

No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.

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360 degree campaign | advertising strategy

Multi-Platform Campaigns: It's all about Selling the Strategy

By: Steve Bookbinder
April 8th, 2015

Many media sellers are now faced with the task of selling multiple platforms as opposed to just one. Even though they may have been hired and/or trained to sell just the original one, their respective companies are responding to advertiser demands for multiple ways to reach their customers. Salespeople must adapt to this new environment rapidly if they are to remain contributing members of their organizations. But how?

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marketing | advertising | marketing strategy | advertising strategy

Six Steps: How to Leverage Data for Increased Marketing Insights

By: Anna Adamczyk
October 6th, 2014

The amount of data that advertising campaigns produce is enormous and can be entirely overwhelming. It may seem completely insurmountable and if it’s not analyzed properly, the insights will get lost, and render all of your efforts worthless. A key to any successful advertising campaign for a marketer is to gain an understanding of the data and apply it to the other campaigns waiting in the wings. For all of you forward-thinking, enthusiastic marketers out there - here are six steps to getting the most out of all of your campaigns and how to use your data purposefully. 1. Take off those rose-tinted glasses Hopefully you’ve approached all of your campaign launches with certainty and confidence. But when the data comes in, it’s time to take off those rose-tinted glasses and get ready to see the sometimes raw reality. That’s not to say that it’ll be bad, it might just not be exactly what you imagined. There probably won’t be any entirely unexpected surprises, but you should be prepared to see facts and figures that aren’t completely aligned with your initial positive outlook.

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3 Questions to Ask Before Investing in Sales Training

3 Questions to Ask Before Investing in Sales Training

The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.

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advertising | marketing strategy | advertising strategy | customer service | client relationship building | Sales Training | Digital Media Landscape

Social Advertising Best Practices

By: Digital Media Training
June 9th, 2014

In today’s consumer-driven world, people flock to their mobile phones, or other electronic devices such as tablets or laptops to communicate with people, search for the latest products or services, and then purchase them with a click of a button in merely seconds. Shopping online isn’t just a phase; it’s a development that has gotten the world to depend on technology for basic necessities like checking the balance of their bank account, to grocery shopping. Yet what is most surprising when it comes to this technological advancement is the fact that people aren’t necessarily going to the store website to purchase these products or services. Rather, they are viewing and buying these products/services through advertisements promoted on social media networks. Facebook, Twitter, Tumblr, LinkedIn, Pinterest, Instagram and Vine are all social media networks you’ve probably already heard about and you may even be using these sites for your own purposes. But have you heard of the recently emerging social media marketing sites and services that companies are using to gain greater visibility into their target audience and make their marketing efforts seamless?

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account manager | information | advertising strategy | sales managers | high performing salespeople | Motivational | Sales Training | Digital Media Landscape

20 Digital Terms You Must Know Now

By: Molly DePasquale
September 6th, 2013

Do you and your salespeople know what content syndication, landing page optimization or programmatic buying mean? Here are 20 important digital terms you should know for your digital knowledge and company’s performance. 

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advertising strategy | Digital Media Landscape | Sales Tips

Targeted Advertising: What is a Grouping Strategy?

By: Molly DePasquale
July 30th, 2013

  What is A Grouping Strategy?

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