Digital Sales Training Blog

Whether you’re new to sales, or an experienced pro, developing the right approach to making sales calls is a strategic advantage.   As a salesperson, oftentimes the first impression you make is over the phone. Whether that’s talking to a new prospect, building a client relationship, or maintaining contact with long term clients.   Developing an effective calling approach and phone persona is essential to your sales success. But how can you develop an approach that will consistently drive results?   Consider these 3 strategies as you develop, refine, and optimize your calling approach:   

Closing a deal is the ultimate reward for all of the research, preparation, and follow up that goes into building new relationships and maintaining a high level of client satisfaction.

In this new digital age, traditional B2B “cold calling” is a thing of the past. We define “cold calling” as one stranger trying to share sales information with another stranger, typically over the phone.

You’ve probably known for a while now that cold calling is something everyone dreads - whether they’re on the initiating or receiving end. This past Wednesday an incredibly timely piece popped up on Mashable - Your Sales Strategy Shouldn’t Rely on a Cold Call - written by HubSpot’s CMO, Mike Volpe. And yesterday ClickZ posted an article about The Importance of Personalization. Although outwardly their messages don’t seem to be overly similar, if you’re a seller or a marketer, you should really take the wisdom they provide to heart. Hopefully you’re ahead of the game and already putting the insight of these two articles to use in your daily work activities. If not, then it’s time to catch up. Let’s be honest: it’s almost 2015 and the internet and all of the information it provides about nearly everyone and everything isn’t just going to disappear anytime soon. So why are some of us not really making the most out of what we have? Why are we still punishing ourselves (and others!) with completely frozen cold calls and generic messaging? Surely we want to make our lives easier and have our potential clients and customers like us from the start. What should we really be doing?

The daunting task of picking up the phone and actually calling someone can be frightening to some, heck it may even be terrifying. But, why let your nerves get the best of you? Eliminating anxiety is a common problem for salespeople who are faced with budgets, pricing, legal, marketing, and a slew of other things.

The FOUR MOST IMPORTANT THINGS YOU NEED TO KNOW about handling objections when you're prospecting over the phone are: