DM Training Blog
No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.
Competition, love it or hate it, is an essential part of being in sales. Whether you’re dealing with internal competition from fellow sales reps or an external threat from competitor companies in your industry, competition drives us to be the best we can be. But when it comes to winning new business and increasing market share, what are you doing to differentiate yourself from the competition? If you’re not already testing new and different strategies or tactics, here are 5 ideas to consider as you position yourself against the competition.
If you're selling digital media, you are always competing. Whether you realize it or not, you’re up against competitors that you know about AND those you don’t. It's safe to assume there are 10-30 competitors per day reaching out to your customers and prospects trying to win them over, right under your nose. Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape, putting your stake in the ground, and winning mindshare in the marketplace – being known for a certain “something.”
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
Developing competitive sales skills focuses on being prepared to perform under pressure, in any type of situation or environment.
What do professional athletes have to do with sales? Well if you’re in the market of selling supplements or sneakers, maybe it’s more than we can possibly imagine. But even if you’re just in the business of selling, there’s a lot you can learn from the pros.
If you are selling advertising today, you’re always competing whether you realize it or not. You’re up against competitors that you know about, as well as those you don’t.