Our phones dominate our lives. Social media dominates our phones. Algorithms dominate social media. Therefore according to the transverse property, algorithms are an important part of your life, and an even more important part of your business. A great social media strategy should be at the core of any brand and business, and knowledge of algorithms is key to this strategy.
As we discussed earlier this month, digital transformation is opening the door for increased transparency and improved collaboration. As businesses rethink their approach to organization and communication, it is essential for salespeople to adopt a strategy of lifelong learning.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
Over the last decade, technological advances have accelerated Digital Transformation in the business world. According to one digital expert, “a decade ago companies were mainly focused on data mining, search technology, and virtual collaboration. Today, executives are directing their energy toward artificial intelligence, machine learning, and the Internet of Things.” Businesses are on the path to digital transformation but have a ways to go. 63% of businesses plan to improve the ‘online customer experience’ this year, but only 26% of organizations are ‘completely ready’ to execute digital strategies. (Accenture Digital) So, what does digital transformation mean for sales? Two key benefits of digital transformation for salespeople are (1) a new level of transparency and (2) easier collaboration. Let’s take a look at how sales managers, salespeople and clients can leverage these benefits.
LinkedIn has firmly established itself as THE go-to social networking site for professionals of all ages and industries. It's clearly a great resource, but sellers are only scratching the surface when it comes to utilizing LinkedIn's full potential. Using LinkedIn to your advantage as a seller involves more than simply connecting with colleagues, acquaintances, and potential prospects. It’s more intricate than just shooting out messages in the same way you’d use email. It's about cultivating a carefully curated digital presence to further your expertise and your company's mission. B2B social selling is the art of leveraging personal and professional branding to surround yourself with a network of the kind of people and businesses you want to work with. How should you be using LinkedIn as a selling resource? We've identified 5 simple steps to streamline your B2B social selling presence on LinkedIn so you can more efficiently prospect and start turning your friends and followers into lifelong customers. Think of it as cracking the code for an elevated (and more popular) LinkedIn presence.
It is a common challenge among many media organizations, and businesses in general, they are swimming in data from a variety of sources and platforms, yet uncertainty remains when it comes to identifying ways to improve or enhance sales efforts. The real problem is not being able to connect data with insight. Data is the guiding element for creating effective (and interesting) success stories. Meant to summarize how and why you worked with a particular client as it relates to the current sales opportunity at hand. For the purposes of this post, data is referring to a collection of what is known about a segment of people and their attributes. For example, common attributes are demographics, device, location, etc. This includes data collected from your digital assets too, such as: your website, CRM, social media pages, paid advertising, etc. So, what data should you be looking at? And how do you convert it into a story that helps you sell more effectively?
Once you’ve identified a reason or need for sales training, the next step is navigating the myriad of options available. When making a sales training investment, you need to be more systematic in your selection process than just selecting a company that seems to be easy to work with. There are many considerations, such as experience in your industry, their track record for success, and how they sell themselves to you. This post will walk through how to find a sales trainer or consultant that’s a good fit for YOUR company, and how to choose the best one. As you consider investing in a digital ad sales training program, be sure to ask yourself these questions before making your decision.