integrated sales | Digital Media Landscape | marketing | advertising | marketing strategy | native advertising
Recently the Internet Advertising Bureau (IAB) and Edelman Berland conducted a study (Getting In-Feed Sponsored Content Right: The Consumer View) to understand how consumers perceive and feel about in-feed sponsored content on news related desktop sites. Focus groups with news site consumers in New York City and Washington D.C. informed the official nationwide user study. Participants were presented with real world in-feed sponsored content, which was ranked as the most appealing and least intrusive form of native advertising, on three categories of desktop news sites: general news, business news, and entertainment news. The results provide a glimpse into the how consumers perceive native advertising.
media | broadcast | television | integrated sales | Digital Media Landscape | advertising
By Buff Parham In a slow growth/no growth ad spending environment, we have seen more and more social media companies attempting to divert ad dollars from “legacy” media including television and radio. Of late, Facebook for example, has all but declared a holy war against network television. So it’s game on as Facebook, Twitter, Tumbler, and now Instagram challenge the ad spending status quo.
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