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Digital Media Landscape | Sales Training | integrated selling | selling integrated media | 360 degree campaign
By:
Molly D Protosow
November 18th, 2013
Today’s media sellers, regardless of their legacy medium, need to reinvent themselves into “Integrated Sellers.” What I mean by this is that even if you are selling newspaper advertising for a tiny community where the demographics suggest no one is using a computer, you are still selling an integrated campaign. Why? Because enough people are going online in every community that to believe your community is an exception is an unsafe bet. There are street people in 3rd world countries that are online. Think of the last place on Earth to go digital. Guess what? Lots of those people are already signed-up for Facebook and you may be unintentionally emailing them even as we speak.
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