Digital Sales Training Blog

Whether you’re new to sales, or an experienced pro, developing the right approach to making sales calls is a strategic advantage. As a salesperson, oftentimes the first impression you make is over the phone. Whether that’s talking to a new prospect, building a client relationship, or maintaining contact with long term clients. Developing an effective calling approach and phone persona is essential to your sales success. But how can you develop an approach that will consistently drive results? Consider these 3 strategies as you develop, refine, and optimize your calling approach:

As a marketer, you’re constantly being bombarded by everything you should be doing and keeping up with to be successful. “It’s all about content! It’s all about mobile! It’s all about video! No! It’s about social media!”

We know that it’s difficult to make sense of everything that’s happening in the digital space. It seems that every time you think you might be on top of it, everything changes and the current starts flowing in a different direction. We want to help you understand what’s happening in the digital advertising space, whether you’re a marketer or a seller. It’s time to start transitioning into selling digital media, so understanding and embracing the latest trends will help you stay relevant in today’s market. In this post, we’ll focus on social media marketing and the newest trends you should know about. Social media networks are constantly evolving and providing new ways for users to connect and express themselves, as well as, offering fresh opportunities for brands to advertise and reach their unique audiences. What do marketers and brands need to know about social media?

While Sales and Marketing are very different operations, it's incredibly important that they work together effectively and efficiently in order to optimize positive results! Neither can be successful in isolation, and when the two are in synch, they become a significant force multiplier. One plus one becomes three or even more!

Mobile devices are ubiquitous, and their use is rising. According to the Pew Research Center, 90 percent of American adults own a cell phone, and 58 percent of American adults have a smartphone. Consumers spend 60 percent of their internet time on mobile devices, and the numbers continue to rise. Therefore, incorporating mobile advertising in a traditional media campaign can definitely give you an edge.

You’ve probably known for a while now that cold calling is something everyone dreads - whether they’re on the initiating or receiving end. This past Wednesday an incredibly timely piece popped up on Mashable - Your Sales Strategy Shouldn’t Rely on a Cold Call - written by HubSpot’s CMO, Mike Volpe. And yesterday ClickZ posted an article about The Importance of Personalization. Although outwardly their messages don’t seem to be overly similar, if you’re a seller or a marketer, you should really take the wisdom they provide to heart. Hopefully you’re ahead of the game and already putting the insight of these two articles to use in your daily work activities. If not, then it’s time to catch up. Let’s be honest: it’s almost 2015 and the internet and all of the information it provides about nearly everyone and everything isn’t just going to disappear anytime soon. So why are some of us not really making the most out of what we have? Why are we still punishing ourselves (and others!) with completely frozen cold calls and generic messaging? Surely we want to make our lives easier and have our potential clients and customers like us from the start. What should we really be doing?