DM Training Blog
No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.
B2B marketers use forms to gather data about their leads. But what pieces of information should they be gathering, why, and once they have it, how can they leverage it to make sales?
Marketers work everyday to create authentic, thoughtful messages for their brand. Whether it’s for a paid banner ad, a post on Twitter, or a new blog post on the company’s website - they’re constantly thinking of different and enticing ways to present their brand’s story.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
As a marketer, you’re constantly being bombarded by everything you should be doing and keeping up with to be successful. “It’s all about content! It’s all about mobile! It’s all about video! No! It’s about social media!”
We know that it’s difficult to make sense of everything that’s happening in the digital space. It seems that every time you think you might be on top of it, everything changes and the current starts flowing in a different direction. We want to help you understand what’s happening in the digital advertising space, whether you’re a marketer or a seller. It’s time to start transitioning into selling digital media, so understanding and embracing the latest trends will help you stay relevant in today’s market. In this post, we’ll focus on social media marketing and the newest trends you should know about. Social media networks are constantly evolving and providing new ways for users to connect and express themselves, as well as, offering fresh opportunities for brands to advertise and reach their unique audiences. What do marketers and brands need to know about social media?
The amount of data that advertising campaigns produce is enormous and can be entirely overwhelming. It may seem completely insurmountable and if it’s not analyzed properly, the insights will get lost, and render all of your efforts worthless. A key to any successful advertising campaign for a marketer is to gain an understanding of the data and apply it to the other campaigns waiting in the wings. For all of you forward-thinking, enthusiastic marketers out there - here are six steps to getting the most out of all of your campaigns and how to use your data purposefully. 1. Take off those rose-tinted glasses Hopefully you’ve approached all of your campaign launches with certainty and confidence. But when the data comes in, it’s time to take off those rose-tinted glasses and get ready to see the sometimes raw reality. That’s not to say that it’ll be bad, it might just not be exactly what you imagined. There probably won’t be any entirely unexpected surprises, but you should be prepared to see facts and figures that aren’t completely aligned with your initial positive outlook.
Recently the Internet Advertising Bureau (IAB) and Edelman Berland conducted a study (Getting In-Feed Sponsored Content Right: The Consumer View) to understand how consumers perceive and feel about in-feed sponsored content on news related desktop sites. Focus groups with news site consumers in New York City and Washington D.C. informed the official nationwide user study. Participants were presented with real world in-feed sponsored content, which was ranked as the most appealing and least intrusive form of native advertising, on three categories of desktop news sites: general news, business news, and entertainment news. The results provide a glimpse into the how consumers perceive native advertising.