DM Training Blog

No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.

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Digital Media Landscape | Sales Training | advertising | marketing strategy | advertising strategy | customer service | client relationship building

Social Advertising Best Practices

By: Digital Media Training
June 9th, 2014

In today’s consumer-driven world, people flock to their mobile phones, or other electronic devices such as tablets or laptops to communicate with people, search for the latest products or services, and then purchase them with a click of a button in merely seconds. Shopping online isn’t just a phase; it’s a development that has gotten the world to depend on technology for basic necessities like checking the balance of their bank account, to grocery shopping. Yet what is most surprising when it comes to this technological advancement is the fact that people aren’t necessarily going to the store website to purchase these products or services. Rather, they are viewing and buying these products/services through advertisements promoted on social media networks. Facebook, Twitter, Tumblr, LinkedIn, Pinterest, Instagram and Vine are all social media networks you’ve probably already heard about and you may even be using these sites for your own purposes. But have you heard of the recently emerging social media marketing sites and services that companies are using to gain greater visibility into their target audience and make their marketing efforts seamless?

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Digital Media Landscape | Sales Tips | marketing strategy | Analytics

How to Track Your Tweets With Analytics

By: Steve Bookbinder
July 2nd, 2013

Tweets are being posted every second, an article by The Washington Post reported that Twitter is now seeing over 200 million active users send 400 million tweets per day. Wow, that's a lot of tweeting! But how do you track something that happens so instantaneously? With analytics, of course. What exactly is a Tweet? What's the purpose? If you think about it in a traditional sense, it's actually like a headline or marketing message that you might see on a billboard, sign, and/or commercial. It's condensed into 140 characters or less. Pretty cool, right? But the big question is: how do marketers and advertisers track who has seen, clicked, or engaged with your content? Below, we've compiled three awesome resources that will help you easily measure, monitor and multiply your Twitter reach!

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3 Questions to Ask Before Investing in Sales Training

3 Questions to Ask Before Investing in Sales Training

The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.

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Digital Media Landscape | marketing | marketing strategy | marketer | sem

15 Keys to Search Engine Marketing and SEO Success (Part 2)

By: Molly D Protosow
June 25th, 2013

6. They'd consider paying your agency's fee in order to get access to your service.

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media buying | media planning | media | Digital Media Landscape | Sales Tips | Sales Training | consumer behavior | marketing | marketing strategy | over-targeting | buying

Targeting: How Much is Too Much?

By: Molly D Protosow
May 24th, 2013

Calling all media buyers who are tempted to apply a severe demo-targeting requirement to their next buy, is described by media sellers as "targeting to death." Can you achieve your goals without micro-managing the targeting requirements? From a high level, targeting on a publisher site may appear to be the safest choice. But, in actual practice, it may work against your own best interest.

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Digital Media Landscape | Sales Tips | sales strategy | Motivational | marketing strategy | positioning

How to Create Effective Positioning

By: Molly D Protosow
May 23rd, 2013

Positioning.

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