DM Training Blog

No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.

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marketing | advertising | marketing strategy | advertising strategy

Six Steps: How to Leverage Data for Increased Marketing Insights

By: Anna Adamczyk
October 6th, 2014

The amount of data that advertising campaigns produce is enormous and can be entirely overwhelming. It may seem completely insurmountable and if it’s not analyzed properly, the insights will get lost, and render all of your efforts worthless. A key to any successful advertising campaign for a marketer is to gain an understanding of the data and apply it to the other campaigns waiting in the wings. For all of you forward-thinking, enthusiastic marketers out there - here are six steps to getting the most out of all of your campaigns and how to use your data purposefully. 1. Take off those rose-tinted glasses Hopefully you’ve approached all of your campaign launches with certainty and confidence. But when the data comes in, it’s time to take off those rose-tinted glasses and get ready to see the sometimes raw reality. That’s not to say that it’ll be bad, it might just not be exactly what you imagined. There probably won’t be any entirely unexpected surprises, but you should be prepared to see facts and figures that aren’t completely aligned with your initial positive outlook.

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integrated sales | Digital Media Landscape | marketing | advertising | marketing strategy | native advertising

Navigating Native Advertising: How to Get it Right

By: Anna Adamczyk
July 28th, 2014

Recently the Internet Advertising Bureau (IAB) and Edelman Berland conducted a study (Getting In-Feed Sponsored Content Right: The Consumer View) to understand how consumers perceive and feel about in-feed sponsored content on news related desktop sites. Focus groups with news site consumers in New York City and Washington D.C. informed the official nationwide user study. Participants were presented with real world in-feed sponsored content, which was ranked as the most appealing and least intrusive form of native advertising, on three categories of desktop news sites: general news, business news, and entertainment news. The results provide a glimpse into the how consumers perceive native advertising.

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3 Questions to Ask Before Investing in Sales Training

3 Questions to Ask Before Investing in Sales Training

The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.

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Digital Media Landscape | Sales Tips | marketing | strategy | media salesperson | b2b

How to Utilize the Power of B2B Social Selling

By: Steve Bookbinder
April 21st, 2014

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sales | Digital Media Landscape | business | marketing

4 Tips to Writing Effective Emails

By: Steve Bookbinder
July 1st, 2013

Salespeople tend to try to do too many things within e-mails.  In this post, we’ll be talking about e-mails that can help you get an introduction to a customer that you’re trying to prospect to. 

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Digital Media Landscape | marketing | marketing strategy | marketer | sem

15 Keys to Search Engine Marketing and SEO Success (Part 2)

By: Molly D Protosow
June 25th, 2013

6. They'd consider paying your agency's fee in order to get access to your service. 

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media buying | media planning | media | Digital Media Landscape | Sales Tips | Sales Training | consumer behavior | marketing | marketing strategy | over-targeting | buying

Targeting: How Much is Too Much?

By: Molly D Protosow
May 24th, 2013

  Calling all media buyers who are tempted to apply a severe demo-targeting requirement to their next buy, is described by media sellers as "targeting to death." Can you achieve your goals without micro-managing the targeting requirements? From a high level, targeting on a publisher site may appear to be the safest choice. But, in actual practice, it may work against your own best interest.

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