Digital Sales Training Blog

It’s no longer a question of whether mobile marketing is important – we know it is – it’s now about understanding how consumers behave on mobile devices and how to effectively reach and engage them. The focus of 2018 will be to cater to the exponential growth of consumers who now use smart phones and/or tablets as their first – and many times only – device.

Mobile devices are ubiquitous, and their use is rising. According to the Pew Research Center, 90 percent of American adults own a cell phone, and 58 percent of American adults have a smartphone.  Consumers spend 60 percent of their internet time on mobile devices, and the numbers continue to rise. Therefore, incorporating mobile advertising in a traditional media campaign can definitely give you an edge.

In last week’s post we looked at the waves Apple’s freshly announced hardware would make in the mobile landscape. This week we want to take a dive into how new trends in mobile marketing have been shaping its growth and potential indications for its future. By now its no secret that internet traffic from mobile devices is higher than from PCs, with the majority of that traffic coming via mobile apps. Most of us are constantly bound to our smartphones and tablets. We’re always anticipating emails, scrolling through our social media feeds, listening to music, keeping track of our grocery lists, logging our physical activities, playing games - the possibilities are practically endless. It’s as if we’ve grown these kinds of high tech computerized appendages- using our devices for almost everything has become entirely natural and seemingly essential to our daily lives. Any kind of interruption in our day-to-day activities seems like a hinderance, as anyone that has experienced traffic or delays in their morning commute can attest to. It just seems that much more annoying and entirely unnecessary.