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Sales Management | sales and marketing alignment
By:
Molly D Protosow
August 3rd, 2017
You know what the biggest problem is for businesses that have siloed sales and marketing departments? Besides the obvious, they often feel like they’re experiencing success. Because their company has always operated with distinct sales and marketing teams, they’ve always measured success based on their past data. But their benchmarks don’t consider the kind of success businesses can have when their sales and marketing teams are perfectly aligned.
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