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sales | Sales Tips | Sales Training | sales person | sales strategy | salespeople | high performing salespeople

The Secrets of a Great Salesperson

By: Anna Adamczyk
October 27th, 2014

Think of a “salesman”. What kind of picture did you envision? Most of us probably conjure up an image of a sort of caricature. The qualities of this fictitious being are usually boisterously exaggerated - they’re loud and talk a lot, they have a response for everything, they can be pushy or even aggressive, they won’t take “no” for an answer, and are wonderful at changing the subject every time you ask a poignant question. Hopefully you don’t have any of those qualities, but if you ever see yourself or someone on your team slowly transforming into this cliché, here are four secrets of what makes a great salesperson. Follow these rules to get back on track to the road to success. Listen It’s easy for anyone to get caught up in what they have to say, especially when there’s a pitch that’s just begging to be delivered. A great salesperson takes the time to focus on their prospect’s needs. They listen to what the needs, desires, and current problems that require solving are and then pitch their offering as a natural solution. Because their pitch is tailored to what the prospect is actually looking for, they come off as much more helpful and overall more knowledgable. Over-deliver

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