sales | Digital Media Landscape | Objection Handling
Handling objections shouldn’t be about arguing, it should be about understanding the other person’s response and then positioning your solution in such a way that it reassures the potential customer and entices them to want to learn more about what you’re offering.
sales | Sales Tips | positioning against competition
Maybe I can’t run as fast as Usain Bolt or swim faster than Michael Phelps, but I can be a better salesperson than I am.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
sales | Sales Tips | salespeople
You know an annoying salesperson when you see one. They aren’t trying to be annoying and are most likely well-intentioned but they have forgotten the most important part of selling: Being helpful.
B2B marketers use forms to gather data about their leads. But what pieces of information should they be gathering, why, and once they have it, how can they leverage it to make sales?
Leaders and executives are swimming in data from a variety of sources or platforms, yet they often remain uncertain when it comes to identifying ways to improve or enhance sales efforts. It's a true challenge and the real problem is not being able to connect data with insights.
Account executive, account manager, account director, sales representative, etc. are all titles that are often used interchangeably. Many larger companies draw strict distinctions, but sometimes in smaller organizations it’s hard to decipher exact responsibilities for certain roles.
