DM Training Blog
No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.
Developing competitive sales skills focuses on being prepared to perform under pressure, in any type of situation or environment.
You know an annoying salesperson when you see one. They aren’t trying to be annoying and are most likely well-intentioned but they have forgotten the most important part of selling: Being helpful.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
Think of a “salesman”. What kind of picture did you envision? Most of us probably conjure up an image of a sort of caricature. The qualities of this fictitious being are usually boisterously exaggerated - they’re loud and talk a lot, they have a response for everything, they can be pushy or even aggressive, they won’t take “no” for an answer, and are wonderful at changing the subject every time you ask a poignant question. Hopefully you don’t have any of those qualities, but if you ever see yourself or someone on your team slowly transforming into this cliché, here are four secrets of what makes a great salesperson. Follow these rules to get back on track to the road to success. Listen It’s easy for anyone to get caught up in what they have to say, especially when there’s a pitch that’s just begging to be delivered. A great salesperson takes the time to focus on their prospect’s needs. They listen to what the needs, desires, and current problems that require solving are and then pitch their offering as a natural solution. Because their pitch is tailored to what the prospect is actually looking for, they come off as much more helpful and overall more knowledgable. Over-deliver
1. 90% of marketing deliverables are never used during or after sales calls.
What does it take to get someone’s attention? Think like a digital ad unit. In digital marketing, each ad unit, whether it’s “intrusive” or subtle, is competing with everything else on the page to get the user’s attention. When you look at the ad against a blank piece of paper, the ad may stand out, but in the context of a crowded web page and in the mind of a distracted user, the ad may disappear into white noise. Put the right ad in front of the right person at the right time - with a message that is right for them works best. The more the ad combines the qualities of surprise with insight and relevance into what the user was thinking right before they saw the ad, the better the impact.