DM Training Blog
No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.
Whether you’re new to sales, or an experienced pro, developing the right approach to making sales calls is a strategic advantage. As a salesperson, oftentimes the first impression you make is over the phone. Whether that’s talking to a new prospect, building a client relationship, or maintaining contact with long term clients. Developing an effective calling approach and phone persona is essential to your sales success. But how can you develop an approach that will consistently drive results? Consider these 3 strategies as you develop, refine, and optimize your calling approach:
As a salesperson, you know the importance of gaining information, but ironically big opportunities are often missed by only focusing on the questions. Sales success is accelerated when you go beyond hearing the answers to your questions and listen to what’s missing and what’s not being said.
If selling is a competitive sport then selling digital media has become the NFL of sales. There are four functions that all sellers have to do well to be successful, but digital sellers have to be the extreme athletes of media sellers:
Today, we will look at the importance of painting a picture for the client. Failure to provide a very concise picture of how the solution you provide solves his or her problem could make or break the sale.
Every media seller I meet needs to increase their digital-only and/or multiplatform campaigns that include digital in 2013/2014. To do that, you either need to hope that everyone’s share of the market gets bigger all at the same time… or you need to grow your share by overcoming your competitor’s efforts.