Understanding Social Media Marketing and Advertising: Part 2
In Understanding Social Media Marketing and Advertising: Part 1 we outlined the basics of what brands, marketers, and advertising sellers need to know about why social media can help make their jobs easier. Now we’ll focus on how to effectively utilize social media to further achieve your goals as a marketer and how to better understand those goals as a seller.
As a marketer, how should I use social media to my brand’s advantage?
Using content and the power of social media to spread your brand’s message is one of the most cost effective and perhaps most rewarding ways of marketing. Social media can work organically to enhance your marketing efforts, however, it requires true dedication and patience. By starting to create quality content that provides some educational or entertainment value for your audience, you’ll naturally encourage users to share and engage with it on social media.
Creating a content strategy that lays out an organizational calendar to ensure deadlines are met and a certain flow is achieved, is the next step of attack. By ensuring you are not wasting your time or efforts by producing disjointed content, you’ll stay focused and present a cohesive front to your audience. Efficiently repurposing content in various formats will help you extend its reach and save you time by allowing your creative juices to stay functioning on all cylinders. Achieving consistency in the items you create will make sure it establishes a harmonious brand image that supports your business. Making sure the content is easy to share and has a clear CTA (call to action) if appropriate will help make your marketing on social media much more effective. You can also use these seven tips to improve your brand’s posts on social media.There is a wide variety of content your brand could leverage to rev up their content marketing. It could come in the form of blog posts, infographics, videos, ebooks, podcasts, images, etc. Assessing which types of content your audience would be most interested in and which you would be capable of producing in a consistent fashion while not sacrificing quality can get you started. If your audience consists of mostly teen males, videos and interactive games may work best. However, if you’re marketing towards an older business professional, perhaps ebooks or podcasts would be more appropriate. Generating content specifically for your brand’s target market is crucial to achieving success and maintaining credibility.
Using content you’ve created to help fuel your brand’s social media efforts helps you keep up on the networks your brand has determined are most beneficial. These four ways to grow your business with social media should also help give you some ideas as to how you should be using your presence productively. Constantly tweaking and analyzing new approaches on your social media channels will help refine your brand’s strategy and get to a point where things fall into place a bit more organically. Also, if you’ve already been working on your content marketing and social media strategy for some time, you should use these tips on how to strengthen your social media marketing endeavors even further. As a marketer, staying on top of the newest trends and adapting them to your brand will guarantee you pave the way to fruitful and rewarding action.
As an advertising seller, what do I need to understand about a marketer’s social media goals?
Brands are looking to achieve a strong presence on social media by presenting themselves as customer-focused, credible, and a leader in their industry, whether they achieve that by being clever and entertaining or educational and providing lots of information. There are many benefits of a brand’s social media marketing efforts. Can you as a seller help a brand get closer to those goals when they advertise with you? Fitting your offering into those objectives will gain the advertiser’s attention. Additionally, if you offer native advertising or branded content, advertisers will most likely have their interest piqued. Perhaps they haven’t yet evolved their content marketing strategy fully and your team could help them get started. Knowing how to think like a marketer will help you position your offerings effectively and accurately advise your clients so that there’s a win-win situation for everyone involved.
How do you personally use social media in a way that’s similar to how it's used for marketing?