For salespeople, social selling is one of the most important parts of Digital Transformation. Social selling creates 45% more opportunities and allows you to outsell peers who don't use social media by 78% (Source: Forbes).

The sales and marketing landscape continues to change right in front of our very eyes. And with any type of change, you can either ride the wave or try to swim against the current. “Adaptability is about the powerful difference between adapting to cope and adapting to win.” —Max McKeowni This quote emphasizes the very important point of understanding what it means to be agile and adaptable in the face of change. You can either cope with the change by simply doing the bare minimum or you can focus your mindset and energy on how to reinvent yourself. Every year, quarter, and possibly every month you have a new goal or target to hit. But if you aren’t continually staying up-to-date on the latest trends, how can you reach ever-rising goals? With the same humdrum tools, strategies, and skills you used last year? I think not! Let’s take a look at 3 trends, why they matter, and how you can start incorporating them into your daily activities and sales approach.

Recently, we’ve been talking about digital transformation and what salespeople can do to stay ahead of the curve. Sales has never been an easy job, and now salespeople face the added challenge of learning and adjusting to new digital tools and technologies that are emerging every day. According to CMO.com, 76% of marketers think marketing has changed more in the past two years than the past fifty. How can salespeople stay motivated during this unstable time? Today we’re going to dive deeper into things you can do to stay focused, stay motivated, and hit your 2018 goals.

Are you prepared for digital transformation? Last month, we covered why it’s vital for salespeople to stay open to learning in order to leverage the benefits of digital. Today, we're going to help you take the next step in your digital transformation by focusing on 3 things you can do to improve your social selling status.

As we discussed earlier this month, digital transformation is opening the door for increased transparency and improved collaboration. As businesses rethink their approach to organization and communication, it is essential for salespeople to adopt a strategy of lifelong learning.

As a kid your biggest goal was probably something along the lines of riding your bike without training wheels. In high school, maybe you were focused on making the varsity basketball team as a freshman. During your college years perhaps your greatest ambition was to land a prized internship or graduate Summa Cum Laude. Different goals capture our attention at different stages of our lives. Now, your goals are likely more career oriented. This means you must learn how to become your own career coach. If you know what your number one desired career outcome is, all you need to do is commit and then get started! ....Easier said than done. Once you've committed to becoming your own career coach, the very next thing to think about is identifying your priorities and uncovering your next steps. So, what can you do to start being your own coach?