DM Training Blog
No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.
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Winning isn’t everything. It’s the only thing. Winners never quit, and quitters never win. If you’re not first, you’re last. In about 0.48 seconds Google found me “about” 86,800,000 results for “quotes about winning”. Odds are most of you didn’t need the help of Google to recall these familiar quotes, most of them are deeply ingrained in our ambitious psyches. The concept of winning is so heavily discussed because we compete for nearly everything in our lives; whether it be against our competitors, co-workers, or even ourselves.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
Pardon the pun, but sales and marketing often function like oil and water. But why? In a lot of cases, these two departments are rarely in sync, often operating under different strategies, KPI’s (key performance indicators), and a different understanding of the customer profile and buyer persona. If we look at this recent survey it shows “51 percent of marketers are not satisfied with the level of communication between the teams and 53 percent of sales professionals are not pleased with marketing’s support.” This may also be why 90% of the content created for sales by marketing is never used by sales. These challenges stem from miscommunication and conflicting goals between the two teams.
When people hear the word “improv” they tend to think about improv comedy, like you may have seen on Whose Line Is It Anyway? But you don’t need to be a comedian to do improv. The underlying principles of improvisation are about listening, support, and coming to an agreement. In my experience studying improv at the iO Theatre, the birthplace of long form improvisation, I found that many of the concepts and principles I’ve learned in improv applies to sales and has helped improve my skills and confidence as a result. Here are 3 things every salesperson can start incorporating today:
It is a common challenge among many media organizations, and businesses in general, they are swimming in data from a variety of sources and platforms, yet uncertainty remains when it comes to identifying ways to improve or enhance sales efforts. The real problem is not being able to connect data with insight. Data is the guiding element for creating effective (and interesting) success stories. Meant to summarize how and why you worked with a particular client as it relates to the current sales opportunity at hand. For the purposes of this post, data is referring to a collection of what is known about a segment of people and their attributes. For example, common attributes are demographics, device, location, etc. This includes data collected from your digital assets too, such as: your website, CRM, social media pages, paid advertising, etc. So, what data should you be looking at? And how do you convert it into a story that helps you sell more effectively?
With Thanksgiving over and the radio already overflowing with carols, the holiday season is in full swing. While shopping for all of your friends and loved ones, put some time aside to treat yourself to a special something. A book is one of the best gifts you could possibly give yourself.