Digital Sales Training Blog

DM Training Blog

No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.

Steve Bookbinder

Steve Bookbinder is the CEO and sales expert at DMTraining. He has delivered more than 5,000 workshops and speeches to clients all over the world and has trained, coached, and managed more than 50,000 salespeople and managers. Steve continuously refreshes his training content to reflect his latest first-hand observations of salespeople across industries and regions. Through him, participants in his workshops and coaching sessions learn the best practices of today’s most successful sellers and managers across industries. Steve understands that sales is a competitive game. To outperform competitors and our own personal best results, we need to out-prospect, out-qualify, out-present and out-negotiate everyone else, not merely know how to sell. Through his specialty programs in Pipeline Management, Personal Marketing, Great First Meetings, 2nd-level Questioning, Sales Negotiating, and Sales Coaching, Steve trains sales teams to master the skills they need to overcome the challenges they face in today’s world… and keep improving results year over year.

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Sales Tips | presentation skills | Sales Meetings | Digital Publishing

Selling Digital: 4 Ideas for Presenting a Winning Solution

By: Steve Bookbinder
August 2nd, 2018

What does it take to create and present a winning digital solution? What can you do to gain a competitive advantage over the “other guys”? 

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Sales Tips | Pipeline Management | Sales Meetings

Building a Clear Path to Reach Your Sales Goals with Pipeline Management

By: Steve Bookbinder
July 26th, 2018

Why pipeline management? Whether you think you are going to reach your goals or miss your goals, how do you know? Can you identify the path that will, or won’t, lead you to success? To do build and maintain the right pipeline, we have to change. Change the way we prospect, the amount of time we prospect, the way we qualify, present, negotiate and close. One thing is for sure, your sales come from your pipeline. And your current pipeline represents the way you sell. To make your pipeline look better, you will have to change something: your sales tactics, strategies and/or sales habits. Your pipeline will guide you to know how much and how often you need to change.

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3 Questions to Ask Before Investing in Sales Training

3 Questions to Ask Before Investing in Sales Training

The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.

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Sales Tips | Sales Meetings

Do You Have a Sales Alter Ego?

By: Steve Bookbinder
July 12th, 2018

An alter ego can be viewed as “a second self or different version of oneself” according to Merriam-Webster. In sales, many reps unconsciously craft a sales persona or “alter ego” around familiar tendencies instead of learning how to reinvent themselves to think differently about each new sales opportunity. This results in bad sales habits and misconceptions about the reality of your sales cycle and pipeline. I’ve spent a lot of time asking salespeople why they do what they do. Most sales professionals know what they should be doing and can justify how they spend their time and why they make the choices they do. This is a skill that is extremely valuable in a seller of your product or service, but ironically, it can also have a negative effect if it becomes a habit outside of the sales arena. Take a step back by asking yourself: Am I making exceptions to my own sales rules?

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Sales Tips | Sales Training | Pipeline Management

How To Approach a Winning Sales Call

By: Steve Bookbinder
April 12th, 2018

In an ideal world, every sales call would be a winning sales call. Unfortunately, this is not the world we live in; however, with the following tips you can increase your number of sales wins without having to drastically change your approach. The key differences between a successful seller and a mediocre one are nuanced in nature. It comes down to who is more prepared, who has gone out of their way to get to know the client, and who is able to sell simply through rhythm of conversation rather than an overly rehearsed and stiff pitch.  We've broken down our recommended winning sales approach into four categories (we've even created an infographic you can use as a handy reference). Read through and see if you can incorporate the following strategy into your next sales call! 

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Sales Training

Does Sales Training Really Work?

By: Steve Bookbinder
March 16th, 2018

It’s a weighted question, and the answer depends on who you ask. Far too often, sales managers will give “lip service” to sales training, but never really do what’s required to make it worth the time and effort. Merely “checking the box” and providing a once a year training event is simply not enough. Both sales reps and managers must perceive training as an integral component to the culture of the organization, and not something that’s “optional” or “extra.” For sales training to really make an impact, it needs to be: personalized, ongoing, actionable, and supported by a coach. Because training is about changing behavior. It doesn’t matter whether you’re training for a marathon or learning a new skill, training means you’re changing your habits and activities in order to reach a specific goal. To help you make the most of your training efforts, we’ve outlined 3 tips to help you do just that:

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Sales Training | Pipeline Management

6 Ways to Increase Your Sales Forecasting Accuracy

By: Steve Bookbinder
March 9th, 2018

Sales forecasting is about taking the necessary actions and implementing proper sales techniques to understand, predict, and forecast promising sales.  Forecasting helps you to put things into perspective. It allows you to see both the possibilities and challenges of pipeline management, and then plan your next steps. Accurate forecasting helps you to maintain full control of your pipeline. However after working with thousands of salespeople and sales managers, we’ve reached a definitive conclusion about most of the sales forecasts salespeople submit…they’re inaccurate and unreliable. In fact, 44% of executives think their organizations are ineffective at managing their sales pipeline according to research conducted by Vantage Point Performance and the Sales Management Association. What can you do to increase the reliability and accuracy of sales forecasts?

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