Digital Sales Training Blog

DM Training Blog

No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.

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Sales Tips | presentation skills | Sales Meetings | Digital Publishing

Selling Digital: 4 Ideas for Presenting a Winning Solution

By: Steve Bookbinder
August 2nd, 2018

What does it take to create and present a winning digital solution? What can you do to gain a competitive advantage over the “other guys”? 

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Sales Tips | Pipeline Management | Sales Meetings

Building a Clear Path to Reach Your Sales Goals with Pipeline Management

By: Steve Bookbinder
July 26th, 2018

Why pipeline management? Whether you think you are going to reach your goals or miss your goals, how do you know? Can you identify the path that will, or won’t, lead you to success? To do build and maintain the right pipeline, we have to change. Change the way we prospect, the amount of time we prospect, the way we qualify, present, negotiate and close. One thing is for sure, your sales come from your pipeline. And your current pipeline represents the way you sell. To make your pipeline look better, you will have to change something: your sales tactics, strategies and/or sales habits. Your pipeline will guide you to know how much and how often you need to change.

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3 Questions to Ask Before Investing in Sales Training

3 Questions to Ask Before Investing in Sales Training

The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.

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Sales Tips | Sales Meetings

Do You Have a Sales Alter Ego?

By: Steve Bookbinder
July 12th, 2018

An alter ego can be viewed as “a second self or different version of oneself” according to Merriam-Webster. In sales, many reps unconsciously craft a sales persona or “alter ego” around familiar tendencies instead of learning how to reinvent themselves to think differently about each new sales opportunity. This results in bad sales habits and misconceptions about the reality of your sales cycle and pipeline. I’ve spent a lot of time asking salespeople why they do what they do. Most sales professionals know what they should be doing and can justify how they spend their time and why they make the choices they do. This is a skill that is extremely valuable in a seller of your product or service, but ironically, it can also have a negative effect if it becomes a habit outside of the sales arena. Take a step back by asking yourself: Am I making exceptions to my own sales rules?

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Sales Training | Sales Management | Sales Meetings

What To Do When Your Prospect Pulls The "Boss" Card: How To Assess the Opportunity

By: Molly DePasquale
May 24th, 2018

Have you ever been in a situation where a customer has said to you, “I like what you’re selling, I like the product or service, and I’m all in favor of it. I’m going to talk to my boss, and I’m going to tell her that I think this would be a valuable investment. Let’s see where that goes.” So often, we hear these kinds of things and we assess how much potential this new opportunity has, how much time we should be spending on it, and how many resources should be applied towards it.

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Sales Tips | Sales Meetings

How to Use Storytelling to Propel Your Sales Efforts

By: Brittany Bookbinder
March 22nd, 2018

How do you make a compelling argument for why someone should buy your product or service? Selling would be easier if you could simply state the details of your business solution to an eager listener on the other end of the line who would immediately understand the value of it. But, we’re not selling to robots, we’re selling to people, and people love a good story. Plus, research shows that in complex sales, people rely on intuition to make buying decisions. This means that while people may not realize it, they are often influenced by their instincts over logical reasoning. A “vivid customer story” can activate the parts of the brain that process the senses, which can help decision makers understand, in a holistic sense, the value of your service. When you understand the structure of a story and use the digital tools that are available today, you can turn your pitch into a compelling narrative that will elicit both an intellectual and an emotional response from your listener. So, what makes a good story? And how can you use storytelling to propel your sales efforts?

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Sales Tips | Sales Meetings

3 Ways to Clear Your Mind Before a Tough Sales Call

By: Brittany Bookbinder
February 15th, 2018

Last time, we talked about going off script during a sales call. Today, let's take that idea one step further. If you want to stray from your typical sales script but also remain focused and on track, then you've got to stay cool, calm, and collected. Easier said than done? You bet. In a perfect world, you would schedule a 90-minute massage to relax before a tough sales call. But that's not realistic for most people, so what can you do instead? Whether you’re someone who is generally confident and welcomes a challenge, or if you're someone who tends to get nervous and shy away from any type of confrontation, we've rounded up three techniques for clearing your head and thinking quickly on your feet, so you can be ready to handle any sales situation thrown your way.

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