DM Training Blog
No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.
On our mission to help you gain a better understanding of the digital media landscape in general, and ad fraud in specific, we had another sit down with Rich Kahn, the CEO and co-founder of eZanga and Anura.io, who shared his exclusive new ad fraud report with us. And it's packed with interesting new findings!
Despite industry initiatives to address it, ad fraud is still a massive issue. In fact, costs of ad fraud are expected to soar to $19 billion by the end of 2018, which means all players in the digital advertising ecosystem need to be proactive against it. We want to help you gain a better understanding of the digital media landscape in general, and ad fraud in specific, so we sat down with Rich Kahn, the CEO and co-founder of eZanga and Anura.io, who helped break down the fundamentals of ad fraud by sharing his insights and answers into 7 commonly asked questions:
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
Recently, we’ve been talking about digital transformation and what salespeople can do to stay ahead of the curve. Sales has never been an easy job, and now salespeople face the added challenge of learning and adjusting to new digital tools and technologies that are emerging every day. According to CMO.com, 76% of marketers think marketing has changed more in the past two years than the past fifty. How can salespeople stay motivated during this unstable time? Today we’re going to dive deeper into things you can do to stay focused, stay motivated, and hit your 2018 goals.
It’s no longer a question of whether mobile marketing is important – we know it is – it’s now about understanding how consumers behave on mobile devices and how to effectively reach and engage them. The focus of 2018 will be to cater to the exponential growth of consumers who now use smart phones and/or tablets as their first – and many times only – device.
According to Salesforce, 61% of organizations engaged in social selling report a positive impact on revenue growth. Increasingly, B2B customers want to gather information online about potential partners before making a buying decision. Business leaders agree that digital can provide the opportunity for disruption as sellers are able to reach customers directly, but knowing how to drive digital growth remains a challenge for many businesses.
Are you prepared for digital transformation? Last month, we covered why it’s vital for salespeople to stay open to learning in order to leverage the benefits of digital. Today, we're going to help you take the next step in your digital transformation by focusing on 3 things you can do to improve your social selling status.