6 Terms & Trends to Know about Selling Mobile [SlideShare]
It’s no longer a question of whether mobile marketing is important – we know it is – it’s now about understanding how consumers behave on mobile devices and how to effectively reach and engage them.
The focus of 2018 will be to cater to the exponential growth of consumers who now use smart phones and/or tablets as their first – and many times only – device.
This year, mobile ad spending in the U.S. will grow 20% to over $70 billion and will be an astounding 75% of all digital ad spend, according to eMarketer. That is an incredible 21,775% growth from a short decade ago, when U.S. mobile ad spending totaled just $320 million dollars.
Wow, that’s a lot of growth. And where there’s growth there’s opportunity. Specifically, there’s opportunity for advertising salespeople to help their prospects and clients leverage mobile marketing to achieve the goal of all digital advertising: reaching the right person, at the right time and place, on the right platform and device, at the right ROI.
The SlideShare below gives a brief overview of 6 terms and trends you should know about mobile marketing and advertising.
About Molly DePasquale
Molly DePasquale is the Manager of Operations and Sales Training Strategist for DMTraining. She manages the day-to-day business and training operations while helping research and develop new training programs as well as refreshing signature programs to reflect the newest sales trends, technology, and best practices. Molly utilizes her wide-range of skills to create sales and marketing assets focused on delivering value to DMT’s clients. Molly has a passion for learning and leveraging new knowledge and experiences. Outside of DMTraining, Molly is a hard core Pittsburgh sports fan, enjoys staying active by running and golfing, and unwinds by reading and playing the piano.