Everyone could benefit from showing a little more gratitude and appreciation.
Throughout the past few years, the need for digital sales training continues to grow. The most significant change we’ve observed after training salespeople from all across the media space is that all media sellers need to be knowledgeable about the latest digital developments to have a “typical” sales conversation with the “average” advertiser.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
All salespeople have received at least one piece of awesome advice that sticks with them as they sell. It’s something that resonates with them, and opens their minds to new ways of consistently being more productive, helping more prospects, and closing more deals.
Questions are the most important and difficult aspect of developing a salesperson’s skills. Knowing the right questions, how to ask them, and when to ask them – are essential to the entire buying process. Despite this importance, the greatest struggle sales teams have is failing to ask enough questions. And not just any questions – but tough, insightful, and thought-provoking questions.
Digital Media Landscape | Sales Training | digital ad sales training
Once you’ve identified a reason or need for sales training, the next step is navigating the myriad of options available. When making a sales training investment, you need to be more systematic in your selection process than just selecting a company that seems to be easy to work with. There are many considerations, such as experience in your industry, their track record for success, and how they sell themselves to you. This post will walk through how to find a sales trainer or consultant that’s a good fit for YOUR company, and how to choose the best one. As you consider investing in a digital ad sales training program, be sure to ask yourself these questions before making your decision.
Sales Training | online advertising
For many websites – large and small – display advertising is one of the most meaningful sources of revenue. Unlike many products and services, there’s a constant need for online advertising (ever since marketers understood the incredible value of the internet as an advertising channel). There’s also an abundance of space for online ads. Demand may be high, but so too is the supply. It’s why it’s so important to have a sound selling strategy. In this post, we’ll introduce several selling techniques you can adopt to more effectively sell your online advertising space.
