For many websites – large and small – display advertising is one of the most meaningful sources of revenue. Unlike many products and services, there’s a constant need for online advertising (ever since marketers understood the incredible value of the internet as an advertising channel). There’s also an abundance of space for online ads. Demand may be high, but so too is the supply. It’s why it’s so important to have a sound selling strategy. In this post, we’ll introduce several selling techniques you can adopt to more effectively sell your online advertising space.

No matter how great a salesperson’s “personality for sales” is, that natural talent is not being fully optimized without proper sales training. While your skills may be impressive, you could be missing out on a whole slew of untapped talent just waiting to be honed. Whether your skills are God given, learned, or if they came as a result of a degree from the school of hard knocks, there is always something that can be improved with formal training. The skills necessary for effective selling are something that takes formal development. You don’t reach peak performance on your own. You need a team behind you, helping you reach your full potential. Sales training can help salespeople hone and practice these skills, as well as increase their confidence level. Let's dive into the benefits of investing in formal training your sales force.

We’ve been in the sales industry for years and through our sales training and coaching services, we’ve had the pleasure of working with a number of people in various industries. All of this has led to countless amazing experiences with our clients and industry leaders. Unfortunately, being in the industry for as long as us means we’ve heard some variation of the word, “NO” more times than we’d care to admit. We’ve heard statement after statement about how and why sales training “won’t work” or why "it's not the right time" and even companies telling us “we don’t need it”...all of which are frankly untrue. We understand if you’ve had these thoughts, it just means that you have been looking at training through the wrong lens. In this post, we’ve compiled some of the top myths about sales training we’ve heard throughout the years and we’ve debunked them.

From selling sneakers to services, any business venture needs great salespeople. Easier said than done, right? Since not everyone is cut out for sales, how do companies identify the right people for the job? We’ve put together this list of 7 characteristics that successful salespeople have in common. See if you can pick out the traits your team exhibits...or needs to improve upon.

The daunting task of picking up the phone and actually calling someone can be frightening to some, heck it may even be terrifying. But, why let your nerves get the best of you? Anxiety is a common problem for salespeople who are faced with sales challenges such as budgets, pricing, legal, marketing, and a slew of other things.

Before you can improve your sales presentations, it’s important to have a strong understanding of the difference between demonstrating and presenting.