An alter ego can be viewed as “a second self or different version of oneself” according to Merriam-Webster. In sales, many reps unconsciously craft a sales persona or “alter ego” around familiar tendencies instead of learning how to reinvent themselves to think differently about each new sales opportunity. This results in bad sales habits and misconceptions about the reality of your sales cycle and pipeline. I’ve spent a lot of time asking salespeople why they do what they do. Most sales professionals know what they should be doing and can justify how they spend their time and why they make the choices they do. This is a skill that is extremely valuable in a seller of your product or service, but ironically, it can also have a negative effect if it becomes a habit outside of the sales arena. Take a step back by asking yourself: Am I making exceptions to my own sales rules?

For salespeople, social selling is one of the most important parts of Digital Transformation. Social selling creates 45% more opportunities and allows you to outsell peers who don't use social media by 78% (Source: Forbes).

The sales and marketing landscape continues to change right in front of our very eyes. And with any type of change, you can either ride the wave or try to swim against the current. “Adaptability is about the powerful difference between adapting to cope and adapting to win.” —Max McKeowni This quote emphasizes the very important point of understanding what it means to be agile and adaptable in the face of change. You can either cope with the change by simply doing the bare minimum or you can focus your mindset and energy on how to reinvent yourself. Every year, quarter, and possibly every month you have a new goal or target to hit. But if you aren’t continually staying up-to-date on the latest trends, how can you reach ever-rising goals? With the same humdrum tools, strategies, and skills you used last year? I think not! Let’s take a look at 3 trends, why they matter, and how you can start incorporating them into your daily activities and sales approach.

Recently, we’ve been talking about digital transformation and what salespeople can do to stay ahead of the curve. Sales has never been an easy job, and now salespeople face the added challenge of learning and adjusting to new digital tools and technologies that are emerging every day. According to CMO.com, 76% of marketers think marketing has changed more in the past two years than the past fifty. How can salespeople stay motivated during this unstable time? Today we’re going to dive deeper into things you can do to stay focused, stay motivated, and hit your 2018 goals.

It’s no longer a question of whether mobile marketing is important – we know it is – it’s now about understanding how consumers behave on mobile devices and how to effectively reach and engage them. The focus of 2018 will be to cater to the exponential growth of consumers who now use smart phones and/or tablets as their first – and many times only – device.

According to Salesforce, 61% of organizations engaged in social selling report a positive impact on revenue growth. Increasingly, B2B customers want to gather information online about potential partners before making a buying decision. Business leaders agree that digital can provide the opportunity for disruption as sellers are able to reach customers directly, but knowing how to drive digital growth remains a challenge for many businesses.