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sales | selling | Digital Media Landscape | Sales Tips | sales manager | media salesperson

What Common Mistakes Do Media Sellers Make?

By: Steve Bookbinder
October 11th, 2013

Every media seller I meet needs to increase their digital-only and/or multiplatform campaigns that include digital in 2013/2014. To do that, you either need to hope that everyone’s share of the market gets bigger all at the same time… or you need to grow your share by overcoming your competitor’s efforts.

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