Digital Sales Training Blog

DM Training Blog

No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.

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Sales Tips | Sales Meetings

How to Sell with Emotions to Win Over These Type of Customers

By: Jennifer Clark
November 17th, 2017

A sale is in many ways a performance. There are lines to rehearse (sales pitch), costumes worn (your best business wear), and even a stage (the meeting room or the phone). All of this builds up to the big performance. But what is the end goal of any performance? What makes it truly compelling?

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competitive selling

Competitive Positioning: How to Stand Alone in Your Market

By: Steve Bookbinder
November 9th, 2017

If you're selling digital media, you are always competing. Whether you realize it or not, you’re up against competitors that you know about AND those you don’t. It's safe to assume there are 10-30 competitors per day reaching out to your customers and prospects trying to win them over, right under your nose.  Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about carving out a spot in the competitive landscape, putting your stake in the ground, and winning mindshare in the marketplace – being known for a certain “something.”

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3 Questions to Ask Before Investing in Sales Training

3 Questions to Ask Before Investing in Sales Training

The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.

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Sales Training

Why You Can’t Afford to Not Train Your Salespeople

By: Molly Depasquale
November 2nd, 2017

Throughout the past few years, the need for digital sales training continues to grow. The most significant change we’ve observed after training salespeople from all across the media space is that all media sellers need to be knowledgeable about the latest digital developments to have a “typical” sales conversation with the “average” advertiser.

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Sales Tips | Sales Meetings

Artificial Intelligence VS. Original Intelligence

By: Steve Bookbinder
October 26th, 2017

Sellers gain their biggest advantage when they can anticipate, prepare in advance, and react appropriately in the “heat” of the sales meeting.  Finding patterns in what looks like random events is what the best performers do.

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Sales Tips | Sales Training

The Best Sales Advice From the Top Sales Masterminds Around the World

By: Molly Depasquale
October 12th, 2017

All salespeople have received at least one piece of awesome advice that sticks with them as they sell. It’s something that resonates with them, and opens their minds to new ways of consistently being more productive, helping more prospects, and closing more deals.

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Sales Tips | Sales Meetings

Improve Your Next Sale Through More Effective Information Gathering

By: Jennifer Clark
October 5th, 2017

If you are a serious salesperson, you would never attempt to wing a sales pitch with no prior knowledge. Gathering as much information as possible before any sale is a vital ingredient to success. Are you gathering a sufficient amount of information to take your sales journey to the next level? Efficient information gathering will not only make you the smartest person in the conference room, it will generate a better relationship with prospects, leveraging a faster sale. It will help you position yourself and your product as the smartest solution to the client’s specific problem. Excellent research allows you to modify how you position your product/service so  you can more precisely  tailor your message to the client’s exact requirements.

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