DM Training Blog
No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.
Digital media, specifically video and mobile, are changing the way we consume content, advertise to users and sell advertising to brands and agencies. This means new challenges to face, but it also means new opportunities to explore. Media sellers must work towards expanding their knowledge and increasing their understanding of both video and mobile in order to help clients gain a competitive advantage. What do you need to know and how can you apply this information to your day-to-day client conversations? Let’s start with the basics:
If you were selling advertising a few years ago, you were living in a much simpler world.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
Handling objections shouldn’t be about arguing, it should be about understanding the other person’s response and then positioning your solution in such a way that it reassures the potential customer and entices them to want to learn more about what you’re offering.
As the lead trainer for DM Training, I work with sales teams across the globe and across a variety of industries. Here is some news from the front lines:
The digital marketing and advertising ecosystem continues to expand at a rapid pace. It seems as though every day a new media company or marketing technology provider is popping up out of nowhere with bigger and better offerings including a growing list of targeting, testing, and tracking capabilities.
Selling is prospecting with a little presenting and negotiating thrown in, and today’s prospecting requires that sellers help solve their own lead generation problem.