Digital Sales Training Blog

DM Training Blog

No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.

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Digital Media Landscape | Sales Training | media salesperson

3 Steps to Making a Successful Traditional-to-Digital Media Sales Transition

By: Steve Bookbinder
March 31st, 2017

If you were selling advertising a few years ago, you were living in a much simpler world.

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sales | Digital Media Landscape | Objection Handling

3 Common Objections when Selling Digital Video

By: Steve Bookbinder
September 7th, 2016

Handling objections shouldn’t be about arguing, it should be about understanding the other person’s response and then positioning your solution in such a way that it reassures the potential customer and entices them to want to learn more about what you’re offering.

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3 Questions to Ask Before Investing in Sales Training

3 Questions to Ask Before Investing in Sales Training

The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.

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Digital Media Landscape | Sales Tips

4 Salesforce Mistakes Your Sales Team is Making and How to Fix Them

By: Steve Bookbinder
August 31st, 2016

As the lead trainer for DM Training, I work with sales teams across the globe and across a variety of industries. Here is some news from the front lines:

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Digital Media Landscape | Sales Tips

3 Tips on Selling the Power of Digital Video

By: Molly Depasquale
June 23rd, 2016

The digital marketing and advertising ecosystem continues to expand at a rapid pace. It seems as though every day a new media company or marketing technology provider is popping up out of nowhere with bigger and better offerings including a growing list of targeting, testing, and tracking capabilities.

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Digital Media Landscape | sales strategy

6 Steps to Get Your Sales Team to Embrace Personal Marketing

By: Steve Bookbinder
April 20th, 2016

Selling is prospecting with a little presenting and negotiating thrown in, and today’s prospecting requires that sellers help solve their own lead generation problem.

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Digital Media Landscape | Q and A series

A Pacesetter Interview: Q&A with Steve Walsh of Rentrak

By: Steve Bookbinder
April 6th, 2016

Let's get to know Steve: In his role as Executive Vice President of Local Television at Rentrak, Steve Walsh works closely with TV station owners as well as management, sales, and research teams to demonstrate how Rentrak can provide a cross-platform audience measurement solution unlike any other. He has spent his entire career pushing the envelope in audience measurement research. He says his mission at Rentrak is to put this knowledge to work transforming the local audience measurement ecosystem to provide a better understanding of the viewing behavior of real consumers, and how that aligns with the products they purchase. Steve brings more than 20 years of proven strategic sales and sales management experience to his role.

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