DM Training Blog
No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.
If you were selling advertising a few years ago, you were living in a much simpler world.
Handling objections shouldn’t be about arguing, it should be about understanding the other person’s response and then positioning your solution in such a way that it reassures the potential customer and entices them to want to learn more about what you’re offering.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
As the lead trainer for DM Training, I work with sales teams across the globe and across a variety of industries. Here is some news from the front lines:
The digital marketing and advertising ecosystem continues to expand at a rapid pace. It seems as though every day a new media company or marketing technology provider is popping up out of nowhere with bigger and better offerings including a growing list of targeting, testing, and tracking capabilities.
Selling is prospecting with a little presenting and negotiating thrown in, and today’s prospecting requires that sellers help solve their own lead generation problem.
Let's get to know Steve: In his role as Executive Vice President of Local Television at Rentrak, Steve Walsh works closely with TV station owners as well as management, sales, and research teams to demonstrate how Rentrak can provide a cross-platform audience measurement solution unlike any other. He has spent his entire career pushing the envelope in audience measurement research. He says his mission at Rentrak is to put this knowledge to work transforming the local audience measurement ecosystem to provide a better understanding of the viewing behavior of real consumers, and how that aligns with the products they purchase. Steve brings more than 20 years of proven strategic sales and sales management experience to his role.