Digital Media Landscape | Sales Tips
As the lead trainer for DM Training, I work with sales teams across the globe and across a variety of industries. Here is some news from the front lines:
Digital Media Landscape | Sales Tips
The digital marketing and advertising ecosystem continues to expand at a rapid pace. It seems as though every day a new media company or marketing technology provider is popping up out of nowhere with bigger and better offerings including a growing list of targeting, testing, and tracking capabilities.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
Digital Media Landscape | sales strategy
Selling is prospecting with a little presenting and negotiating thrown in, and today’s prospecting requires that sellers help solve their own lead generation problem.
Digital Media Landscape | Q and A series
Let's get to know Steve: In his role as Executive Vice President of Local Television at Rentrak, Steve Walsh works closely with TV station owners as well as management, sales, and research teams to demonstrate how Rentrak can provide a cross-platform audience measurement solution unlike any other. He has spent his entire career pushing the envelope in audience measurement research. He says his mission at Rentrak is to put this knowledge to work transforming the local audience measurement ecosystem to provide a better understanding of the viewing behavior of real consumers, and how that aligns with the products they purchase. Steve brings more than 20 years of proven strategic sales and sales management experience to his role.
Digital Media Landscape | Q and A series
Digital Media Landscape | Sales Training
Throughout the past few years, the need for digital sales training has only continued to grow. The most significant change we’ve observed after training salespeople from all across the media space is that all media sellers, now need to be on the bleeding edge of all digital developments in order to have a “typical” sales conversation with the “average” advertiser.
