Unoptimized sites, failure to maximize lead recapture strategies, and a lack of understanding of the interplay between search, social, display, and email all contribute to a Wild West selling environment. So before you get involved in selling a digital ad campaign, let’s figure out who you're trying to do business with by considering these three things:
Digital Media Landscape | Sales Training
1. Start with a Great Target List If you observe veteran search marketing salespeople, you will see that they receive inbound calls and email inquiries quite frequently from potentially ready-to-buy advertisers. Unfortunately, half of the calls will be less than optimal and shouldn’t be considered real prospects, but the other half will be first class opportunities.
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
Digital Media Landscape | programmatic
Let's get to know Domenic: As general manager for The Weather Company's Consumer Division, Domenic Venuto is responsible for leading the company's consumer weather products across all digital platforms as well as building Weather's location-based products, capabilities, activation, and analytics.
Digital Media Landscape | Sales Training | business | design tips
When designing a PowerPoint presentation, you must consider a variety of factors like: your audience, the purpose of the presentation, the information being presented, and just as importantly, how it's designed.
Digital Media Landscape | selling display advertising
Selling online display advertising may come as a challenge for those that have only previously sold traditional advertising since the industry is constantly changing. In order to become proficient at discussing and effectively selling digital advertising, you need to follow your "knows."
Digital Media Landscape | small business
If you’re a local business one of your main concerns is how to get the word out about your products or services. You don’t have a huge budget like some large national corporations and need to be smart about what you spend on.
