Digital Sales Training Blog

DM Training Blog

No matter what you're selling, you can always get better. Learn the sales insights, tips, and trends you need to know to improve your sales behavior and grow your pipeline.

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advertising | Digital Media Landscape

Understanding Social Media Marketing and Advertising: Part 2

By: Anna Adamczyk
December 18th, 2014

In Understanding Social Media Marketing and Advertising: Part 1 we outlined the basics of what brands, marketers, and advertising sellers need to know about why social media can help make their jobs easier. Now we’ll focus on how to effectively utilize social media to further achieve your goals as a marketer and how to better understand those goals as a seller. As a marketer, how should I use social media to my brand’s advantage? Using content and the power of social media to spread your brand’s message is one of the most cost effective and perhaps most rewarding ways of marketing. Social media can work organically to enhance your marketing efforts, however, it requires true dedication and patience. By starting to create quality content that provides some educational or entertainment value for your audience, you’ll naturally encourage users to share and engage with it on social media. Creating a content strategy that lays out an organizational calendar to ensure deadlines are met and a certain flow is achieved, is the next step of attack. By ensuring you are not wasting your time or efforts by producing disjointed content, you’ll stay focused and present a cohesive front to your audience. Efficiently repurposing content in various formats will help you extend its reach and save you time by allowing your creative juices to stay functioning on all cylinders. Achieving consistency in the items you create will make sure it establishes a harmonious brand image that supports your business. Making sure the content is easy to share and has a clear CTA (call to action) if appropriate will help make your marketing on social media much more effective. You can also use these seven tips to improve your brand’s posts on social media.There is a wide variety of content your brand could leverage to rev up their content marketing. It could come in the form of blog posts, infographics, videos, ebooks, podcasts, images, etc. Assessing which types of content your audience would be most interested in and which you would be capable of producing in a consistent fashion while not sacrificing quality can get you started. If your audience consists of mostly teen males, videos and interactive games may work best. However, if you’re marketing towards an older business professional, perhaps ebooks or podcasts would be more appropriate. Generating content specifically for your brand’s target market is crucial to achieving success and maintaining credibility. Using content you’ve created to help fuel your brand’s social media efforts helps you keep up on the networks your brand has determined are most beneficial. These four ways to grow your business with social media should also help give you some ideas as to how you should be using your presence productively. Constantly tweaking and analyzing new approaches on your social media channels will help refine your brand’s strategy and get to a point where things fall into place a bit more organically. Also, if you’ve already been working on your content marketing and social media strategy for some time, you should use these tips on how to strengthen your social media marketing endeavors even further. As a marketer, staying on top of the newest trends and adapting them to your brand will guarantee you pave the way to fruitful and rewarding action.

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marketing | advertising | marketing strategy | Digital Media Landscape

Understanding Social Media Marketing and Advertising: Part 1

By: Anna Adamczyk
December 12th, 2014

We know that it’s difficult to make sense of everything that’s happening in the digital space. It seems that every time you think you might be on top of it, everything changes and the current starts flowing in a different direction. We want to help you understand what’s happening in the digital advertising space, whether you’re a marketer or a seller. It’s time to start transitioning into selling digital media, so understanding and embracing the latest trends will help you stay relevant in today’s market. In this post, we’ll focus on social media marketing and the newest trends you should know about. Social media networks are constantly evolving and providing new ways for users to connect and express themselves, as well as, offering fresh opportunities for brands to advertise and reach their unique audiences. What do marketers and brands need to know about social media?

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3 Questions to Ask Before Investing in Sales Training

3 Questions to Ask Before Investing in Sales Training

The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.

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advertising | programmatic | Digital Media Landscape

What is Programmatic Advertising? - A Primer

By: Digital Media Training
December 2nd, 2014

Programmatic advertising is the process of using software to buy and sell digital ads, including display ads, video ads, Facebook Exchange ads, and mobile ads. It can also be used to monitor data in real-time, and make adjustments on the fly—a process that’s very different than traditional ad campaigns, in which it takes longer to see the effects and make appropriate adjustments in response to that data. The process One type of programmatic ad buying is called real-time bidding; it involves ad auctions taking place in real time. However, there are other types of programmatic ad buying as well. For example, “programmatic direct” is another type of programmatic ad buying in which buyers can purchase a specific number of ad impressions in advance, and choose which sites the ads will appear on. “Premium programmatic” involves buying ads on particularly desirable sites, while paying a higher cost-per-thousand rate. These brands are interested in having ads appear on very specific websites or sections of publication. The programmatic advertising process is entirely automated, so it’s more efficient to sell and buy ads than it is for sellers to interact with buyers directly.  However, programmatic advertising is used almost entirely for digital ads. Television ads and other traditional media can be sold programmatically, but this is still new to the traditional media side. Programmatic ad campaigns also don’t necessarily help buyers who switch from one type of device to another. Despite these limitations, programmatic ads simplify and speed up the process of selling digital ads online, and cut down the cost as well. This is part of a larger trend where machines provide assistance with some of the grunt work.

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marketing | advertising | marketing strategy | advertising strategy

Six Steps: How to Leverage Data for Increased Marketing Insights

By: Anna Adamczyk
October 6th, 2014

The amount of data that advertising campaigns produce is enormous and can be entirely overwhelming. It may seem completely insurmountable and if it’s not analyzed properly, the insights will get lost, and render all of your efforts worthless. A key to any successful advertising campaign for a marketer is to gain an understanding of the data and apply it to the other campaigns waiting in the wings. For all of you forward-thinking, enthusiastic marketers out there - here are six steps to getting the most out of all of your campaigns and how to use your data purposefully. 1. Take off those rose-tinted glasses Hopefully you’ve approached all of your campaign launches with certainty and confidence. But when the data comes in, it’s time to take off those rose-tinted glasses and get ready to see the sometimes raw reality. That’s not to say that it’ll be bad, it might just not be exactly what you imagined. There probably won’t be any entirely unexpected surprises, but you should be prepared to see facts and figures that aren’t completely aligned with your initial positive outlook.

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integrated sales | marketing | advertising | marketing strategy | native advertising | Digital Media Landscape

Navigating Native Advertising: How to Get it Right

By: Anna Adamczyk
July 28th, 2014

Recently the Internet Advertising Bureau (IAB) and Edelman Berland conducted a study (Getting In-Feed Sponsored Content Right: The Consumer View) to understand how consumers perceive and feel about in-feed sponsored content on news related desktop sites. Focus groups with news site consumers in New York City and Washington D.C. informed the official nationwide user study. Participants were presented with real world in-feed sponsored content, which was ranked as the most appealing and least intrusive form of native advertising, on three categories of desktop news sites: general news, business news, and entertainment news. The results provide a glimpse into the how consumers perceive native advertising.

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advertising | marketing strategy | advertising strategy | customer service | client relationship building | Sales Training | Digital Media Landscape

Social Advertising Best Practices

By: Digital Media Training
June 9th, 2014

In today’s consumer-driven world, people flock to their mobile phones, or other electronic devices such as tablets or laptops to communicate with people, search for the latest products or services, and then purchase them with a click of a button in merely seconds. Shopping online isn’t just a phase; it’s a development that has gotten the world to depend on technology for basic necessities like checking the balance of their bank account, to grocery shopping. Yet what is most surprising when it comes to this technological advancement is the fact that people aren’t necessarily going to the store website to purchase these products or services. Rather, they are viewing and buying these products/services through advertisements promoted on social media networks. Facebook, Twitter, Tumblr, LinkedIn, Pinterest, Instagram and Vine are all social media networks you’ve probably already heard about and you may even be using these sites for your own purposes. But have you heard of the recently emerging social media marketing sites and services that companies are using to gain greater visibility into their target audience and make their marketing efforts seamless?

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