media buying | media planning | media | Digital Media Landscape | Sales Tips | Sales Training | consumer behavior | marketing | marketing strategy | over-targeting | buying
Targeting: How Much is Too Much?
Calling all media buyers who are tempted to apply a severe demo-targeting requirement to their next buy, is described by media sellers as "targeting to death." Can you achieve your goals without micro-managing the targeting requirements? From a high level, targeting on a publisher site may appear to be the safest choice. But, in actual practice, it may work against your own best interest.
sales | sellers | Digital Media Landscape | Sales Tips | network | Sales Training | team | micromanaging | business | consumer behavior | Sales Management | competitive | buying process | Motivational | marketing | strategy | advertising | phone | leads | marketer | deals | RFP | consultant | buying | contacts | Objection Handling | Pipeline Management
Why Sellers Lose Deals (IV)
There are 4 main reasons on why sellers lose deals that they’ve invested their precious time in. They are the following: No outreach was made prior to the issuance of the RFP/ Tender. Lack of understanding in the role your contact plays within the buying process. Lack of initiative in gathering insight on the buyer’s history and thought process. ***Failure to provide a very concise picture of how the solution you provide solves his or her problem.***
3 Questions to Ask Before Investing in Sales Training
The right sales training for your employees is integral to the success of your business. Before you invest, make sure you have all of the information you need to make a smart decision.
Tender | Sales Tips | Sales Training | buying process | leads | RFP | buying | contacts | Objection Handling
4 Main Reasons Why Sellers Lose Deals (II)
By Steve Bookbinder, CEO, Digital Media Training
